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Swim School Software

Streamline class scheduling, instructor management, and student progress tracking with best-in-class tools. From organizing lesson packages to promoting your swim programs, we provide everything you need to manage and scale your swim school.

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Why WellnessLiving?

Trusted by swim schools worldwide, WellnessLiving is a proven partner in the industry, empowering businesses like yours to thrive.

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The Swim Pro: Powered by WellnessLiving
Watch the video
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15M+
Users worldwide rely on our platform to power their businesses.
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22%
Increase in revenue on average after integrating WellnessLiving’s custom-branded solutions.
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19%
Year-over-year growth in active memberships after making the switch to WellnessLiving.
ATTRACT AND RETAIN
Fuel Your Swim School's Growth from Day One

Attract new clients, turn leads into customers, and keep them engaged with tools designed to inspire loyalty and connection.

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Simple Family Scheduling and Payments
Easily register multiple family members at once, designate family relationships, and equip parents with the tools to manage their children’s accounts from anywhere.
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Ensure Consistent Revenue
Easily manage recurring swim lessons with customizable pricing, optional add-ons, and automatic renewals - keeping your revenue predictable and parents satisfied.
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Progress Tracking
Track student progress levels, automate promotions, and celebrate milestones with our flexible forms, notifications and rewards. Keep students and parents excited and motivated.
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Room and Equipment Reservations
Easily manage facility capacity, reserving specific lanes or props so you can optimize resources and avoid conflicts.
Guarantee equipment availability
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Grow Your Business on Autopilot
Attract and retain clients with automated marketing tools that save time and deliver results. From lead generation to email follow-ups and targeted promotions, our platform helps you stay connected and convert prospects into loyal customers.
Smart marketing for sustainable growth
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Ready to Grow Your Business?

WellnessLiving simplifies your operations, helps you generate more revenue, and attracts loyal clients. Get a personalized demo today and discover how our all-in-one platform can transform your business.
ALL-IN-ONE BUSINESS SOFTWARE
Built to Support Swim Schools at Any Scale

Whether you’re managing a single location or a multi-facility enterprise, our tools simplify operations and drive growth.

Scheduling
Payments
Marketing
Staff Management
Client Experience
Reporting
Staff App

Enable 24/7 Scheduling From Anywhere

Managing appointments has never been easier. Our intuitive scheduling system ensures a seamless booking experience while keeping your day running smoothly.

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Simplify Payments

Accept payments effortlessly with secure transactions, next-day funding, and industry-leading payment hardware. Clients can even cover payments for others, making the checkout process faster and more convenient.

Hassle-free payment solutions
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Promote Your Business With Ease

Attract, engage, and retain clients with powerful marketing tools. From automated email campaigns to lead management, our platform helps you stay connected while growing your business.

All-in-one marketing solutions
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Manage Your Team

Coordinate schedules, working hours, and pay rates across multiple locations. Control access with role-based permissions, manage payroll seamlessly, send automated notifications, and stay organized with a built-in task manager.

Comprehensive team management
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Delight Your Clients

Make every interaction count with a seamless booking system, personalized engagement tools, and a client-friendly platform that enhances satisfaction and loyalty.

Effortless engagement tools
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Track And Optimize Performance

Access real-time analytics to monitor sales, track client trends, and evaluate key performance metrics. Use data-driven decisions to refine your strategy and fuel growth.

Actionable insights at your fingertips
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Empower Your Team On The Go

With WellnessLiving’s Staff App, your team can manage bookings, process payments, and track attendance right from their mobile devices—ensuring smooth operations on the go.

Discover the Elevate Staff App
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POWER YOUR POTENTIAL
Simplify Management. Focus on Growth.
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Custom Branded App

Put your business in their hands

Enhance your brand with a mobile app designed exclusively for your business. Give clients an easy way to book appointments, make payments, and stay connected—all from their smartphones.

Custom mobile experience for your business

Presence Custom Website

Turn clicks into business revenue

Stand out with a professionally designed website tailored to your brand. Accept bookings, showcase services, and engage with visitors to convert them into loyal customers.

Advanced tools for a standout online presence
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Build loyalty and grow your swim school

Reviews, Referrals, and Rewards

Encourage engagement and loyalty with seamless referral programs, client rewards, and review collection. Turn happy clients into your strongest advocates and keep them coming back for more.

Amplify your brand ambassadors
OUR CUSTOMERS
We’re the platform powering your favorite brands - what will we do for yours?
OUR PRICING
Pricing Made Simple

We offer affordable, straightforward payment plans for businesses of all sizes.

Features
In-Depth Comparison
Starter
$69/ mo
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$199 $39/ mo
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Key Features
Explorer™ Business Listing
Boost your business visibility on the largest Health and Wellness directory worldwide! With WellnessLiving Explorer™, potential clients can easily discover your business by category or location, bringing thousands closer to your services.
Elevate™ Staff App
Give your staff the ability to easily book appointments and assets, view schedules, cancel classes, and update availability—all from their mobile device. They can also sell products, passes, and memberships while on the move.
Achieve™ Client App
Empower your customers to find and book services, right from their mobile phone.
Branded Client Web Portal
Take the load off your front desk with a branded client desktop experience. Clients can check in, book services, manage profiles, view schedules, track and redeem rewards, and shop online – all in one place.
POS & Credit Card Processing
Save over 20% with our payment processing for recurring billing, credit card storage, and mobile sales.
Email Notifications
Out-of-the-box email notification templates ensure clients stay informed about important services and account updates.
SMS Notifications
Pay per SMS
500 Included
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Keep your clients engaged and informed with instant SMS updates. Choose from templated messages or personalize them to suit your communication needs.
Find your plan
Testimonials

Jamie Fenton

Swim Express

The system is reliable and configurable for our business, and if there’s a specific feature we want, we request it. It’s that simple.

As Seen In

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FAQ

Swim School Software FAQs

We know you have questions about how our Swim School management software can streamline your operations and help your business grow. If you don’t see your question here, schedule a demo and one of our specialists can help you.

What features does WellnessLiving’s swim school software offer?

WellnessLiving’s swim school software provides essential tools for class scheduling, client check-ins, automated reminders, and client management. These features streamline operations by managing payments, tracking attendance, and offering insights to help grow your swim school business.

How can WellnessLiving’s swim school management software help manage class schedules and bookings?

WellnessLiving’s swim school management software includes advanced scheduling tools like online booking, waitlists, and recurring classes. With the Achieve Client App, clients can easily book classes or join a waitlist, while availability updates automatically to keep your schedule organized and accessible.

Is WellnessLiving’s swim school software suitable for both small and large swim schools?

Yes, WellnessLiving’s swim school software is designed to scale with your business. Whether you operate a small swim school, a growing program, or a multi-location franchise, the platform offers flexible tools for class scheduling, client management, and reporting. The Enterprise Cloud enables seamless management and data tracking across multiple locations, supporting growth and efficiency.

What automated marketing tools are available in WellnessLiving’s swim school software?

WellnessLiving’s swim school management software offers advanced marketing tools like email, SMS, and push notifications to boost client engagement. Create campaigns to remind clients of upcoming lessons, request feedback, or promote special offers. The loyalty program encourages clients to renew memberships, refer friends, and leave reviews, helping you grow your swim school’s client base. With real-time messaging and detailed reporting, you can refine campaigns for even better results.

Can I manage memberships and payments through the platform?

Yes, WellnessLiving simplifies membership and payment management for swim schools. Create and track membership plans, automate recurring billing, and send renewal reminders. Integrated POS systems allow you to process payments, apply discounts, and issue receipts instantly. Track overdue payments and partner with Aldous & Associates for collections. With competitive payment processing rates, your swim school can save up to 40% on transactions.

Does WellnessLiving offer mobile apps for swim schools?

Yes, WellnessLiving offers mobile apps for swim school owners, instructors, and clients. The Achieve Client App allows clients to book lessons, manage memberships, and track loyalty points directly from their smartphones. For staff, the Elevate Staff App simplifies operations by managing schedules, payments, and client information. The Check-In App speeds up front-desk processes with quick and secure client check-ins, enhancing the overall experience for your swim school.

Boost Your Business Revenue by +57%

  • Save Time and Grow Faster — Manage your bookings and payments in fewer clicks with easy-to-use features.

  • Increase Brand Loyalty — Level up with your very own custom-branded iOS and Android client apps.

  • Get More Clients — Attract, convert, and retain with a fully-integrated custom website and powerful SEO.

Having the ability to send an email to specific groups of clients and even track whether they opened it makes communication so much easier!

Yana Fishman
88 Keys
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A Letter from Our CEO

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Len  Fridman
Co-Founder & CEO

Hi, I’m Len, CEO and co-founder of WellnessLiving.

 

At WellnessLiving, we’re passionate about empowering swim school owners like you with the tools you need to grow and thrive.  Our all-in-one business management software was built to simplify your operations, engage your clients, and drive results – because we understand the challenges you face.

 

Back in 2009, I ran a multi-location bootcamp and struggled with high fees and clunky software. That’s when I teamed up with my childhood friend, Sasha Davids, to create a better solution: a customizable, affordable, and easy-to-use platform with our customers at its heart. Today, thousands of fitness and wellness businesses trust WellnessLiving to help them grow.

 

What’s great about our software is that so many different types of businesses can benefit from it, including swim schools. One of our customers is Kelly McPhail, owner of The Swim Pro in Santa Clara, California. I had a great time visiting with Kelly as part of our CEO Tour – a passion project of mine where I visit our customers, listen to their amazing stories, and even get to try their services.

 

Kelly started competitive swimming when she was 15 and realized along her journey that there were no swimming programs specifically for adults. Not only does The Swim Pro teach children, but it also instructs adults who have never learned to swim, want to improve, or have a fear of the water.

 

It didn’t take long before her swim classes began to fill up. Kelly now has eight other swim instructors on staff who teach at two pool locations. To help fill the schedule, she takes full advantage of our automated marketing suite. Kelly loves how easy it is to create customized automated email templates, select a group of clients, and quickly send off an email blast in seconds to fill those last-minute swimming lesson spots. Our advanced reporting system also tracks attendance records, so you can target clients who have made similar purchases in the past.

 

WellnessLiving has been the perfect software for Kelly and her swim school, and I know it can help your business as well. Click below to watch the entire CEO Tour video. It had an amazing time hearing all about Kelly’s journey from competitive swimmer to swim school owner. I even got into the water and had a swim lesson with Kelly!

 

WATCH THE SWIM PRO CEO TOUR

 

I truly believe that this software is the answer you’re looking for to manage and grow your business. We have helped many swim schools take their business to the next level, and I’d like to do the same for your business. Take our tour to see for yourself!

 

Sincerely,

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Len  Fridman
Co-Founder & CEO

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