Swim School Software

Streamline class scheduling, instructor management, and student progress tracking with best-in-class tools. From organizing lesson packages to promoting your swim programs, we provide everything you need to manage and scale your swim school.

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Why WellnessLiving?

Trusted by swim schools worldwide, WellnessLiving is a proven partner in the industry, empowering businesses like yours to thrive.

The Swim Pro: Powered by WellnessLiving

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15M+

Active users trust our platform worldwide

22%

Average revenue increase from adopting custom branded WellnessLiving solutions

19%

Growth in active memberships year over year after switching to WellnessLiving

ATTRACT AND RETAIN

Fuel Your Swim School's Growth from Day One

Attract new clients, turn leads into customers, and keep them engaged with tools designed to inspire loyalty and connection.

Simple Family Scheduling and Payments

Easily register multiple family members at once, designate family relationships, and equip parents with the tools to manage their children’s accounts from anywhere.

Ensure Consistent Revenue

Easily manage recurring swim lessons with customizable pricing, optional add-ons, and automatic renewals - keeping your revenue predictable and parents satisfied.

Progress Tracking

Track student progress levels, automate promotions, and celebrate milestones with our flexible forms, notifications and rewards. Keep students and parents excited and motivated.

Room and Equipment Reservations

Easily manage facility capacity, reserving specific lanes or props so you can optimize resources and avoid conflicts.

Guarantee equipment availability

Grow Your Business on Autopilot

Attract and retain clients with automated marketing tools that save time and deliver results. From lead generation to email follow-ups and targeted promotions, our platform helps you stay connected and convert prospects into loyal customers.

Smart marketing for sustainable growth

Boost Your Business Revenue by +57%

Save Time and Grow Faster — Manage your bookings and payments in fewer clicks with easy-to-use features.
Increase Brand Loyalty — Level up with your very own custom-branded iOS and Android client apps.
Get More Clients — Attract, convert, and retain with a fully-integrated custom website and powerful SEO.

We have significantly improved our member engagement and retention strategies. It’s the ultimate solution!

Steve Cristini

Cristini Athletics

ALL-IN-ONE BUSINESS SOFTWARE

Built to Support Swim Schools at Any Scale

Whether you’re managing a single location or a multi-facility enterprise, our tools simplify operations and drive growth.

Scheduling

Payments

Marketing

Staff Management

Client Experience

Reporting

Staff App

Stay on schedule

You name it and we can help you schedule it. Keep your day running smoothly with real-time scheduling that’s comprehensive yet simple to set up and manage.

Simplify payments

Our payment system ensures smooth, secure transactions with next-day funding, best-in-class hardware, and automatic card updates. Clients can pay for others, simplifying the management of multiple payments and making the entire process fast and convenient.

Hassle-free payment solutions

Promote your business with ease

Access a robust set of marketing tools - including lead management forms and time-saving email automations - to attract new clients and keep them engaged.

All-in-one marketing solutions

Activate your team

Role-based permissions, time clock management, payroll tracking, and more. Set your team up for success with our robust and integrated staff management tools.

Comprehensive team management

Make your clients smile

Your clients value convenience, and our platform makes it easy to discover, book, and connect with your business. Equip your team with tools to motivate and celebrate clients, creating relationships that last.

Effortless engagement tools

Track and optimize performance

Dive into metrics for sales, clients, payroll, and more with real-time reports that help you make data-driven decisions to grow your business.

Actionable insights at your fingertips

Empower your team on the go

Stay connected and organized with WellnessLiving’s Staff App. From managing schedules to checking in clients and processing payments, your team has all the tools they need at their fingertips - anytime, anywhere.

Discover the Elevate Staff App

Custom Branded App

Put your business in their hands

Stand out with a custom-branded app that reflects your business’s unique identity. Offer clients an easy way to book services and make payments all within a professionally designed mobile experience that sits in their pocket.

Custom mobile experience for your business

Presence Custom Website

Turn clicks into business revenue

Showcase services, accept bookings, and keep clients engaged with a stunning custom site designed by our in-house experts. Presence ensures a polished online storefront that attracts visitors and boosts your brand.

Advanced tools for a standout online presence

Build loyalty and grow your business

Reviews, Referrals, and Rewards

Unlock the power of the 3 Rs. Collect glowing reviews, turn happy clients into your best advocates through referrals, and keep them coming back with enticing rewards.

Amplify your brand ambassadors

OUR CUSTOMERS

We’re the platform powering your favorite brands - what will we do for yours?

OUR PRICING

Pricing Made Simple

We offer affordable, straightforward payment plans for businesses of all sizes.

Features

In-Depth Comparison

Starter

$69/ mo

Get a demo

Business

$199 $39/ mo

Save 80% for 2 Months*

Get a demo

Best value

BusinessPro

$349 $69/ mo

Save 80% for 2 Months*

Get a demo

Enterprise

Call Us

Get a demo

Key Features

Find your plan

Testimonials

Jamie Fenton

Swim Express

The system is reliable and configurable for our business, and if there’s a specific feature we want, we request it. It’s that simple.

As Seen In

From the Blog

Webinars

Webinar Graphics – Sprint Release 64_Blog Thumbnail Watch on Demand

Release 25.64 Preview: Explore New Features + Q&A

Are you ready to elevate your business with our latest game-changing software updates? Watch this webinar and Q&A session showcasing WellnessLivi...

Webinars

Join us on July 18th, 2024, at 2 pm EST to learn how to drive results and increase for your revenue through your own custom branded app.

Increase Revenue with Your Own Mobile App

Struggling to boost client retention and revenue? The solution might be simpler than you think—a custom branded mobile app. WellnessLiving customers...

Despite the importance of CAC, surveys show that only half of all gym owners actually know their CAC. Some reports suggest that the average CAC for fi...

Your Ultimate Guide to Customer Acquisition Cost

Do you know how much it costs to acquire a client? According to ProfitWell, the cost of acquiring new customers has increased by 60% in the last six y...

FAQ

Swim School Software FAQs

We know you have questions about how our Swim School management software can streamline your operations and help your business grow. If you don’t see your question here, schedule a demo and one of our specialists can help you.

What features does WellnessLiving’s swim school software offer?

WellnessLiving’s swim school software provides essential tools for class scheduling, client check-ins, automated reminders, and client management. These features streamline operations by managing payments, tracking attendance, and offering insights to help grow your swim school business.

How can WellnessLiving’s swim school management software help manage class schedules and bookings?

WellnessLiving’s swim school management software includes advanced scheduling tools like online booking, waitlists, and recurring classes. With the Achieve Client App, clients can easily book classes or join a waitlist, while availability updates automatically to keep your schedule organized and accessible.

Is WellnessLiving’s swim school software suitable for both small and large swim schools?

Yes, WellnessLiving’s swim school software is designed to scale with your business. Whether you operate a small swim school, a growing program, or a multi-location franchise, the platform offers flexible tools for class scheduling, client management, and reporting. The Enterprise Cloud enables seamless management and data tracking across multiple locations, supporting growth and efficiency.

What automated marketing tools are available in WellnessLiving’s swim school software?

WellnessLiving’s swim school management software offers advanced marketing tools like email, SMS, and push notifications to boost client engagement. Create campaigns to remind clients of upcoming lessons, request feedback, or promote special offers. The loyalty program encourages clients to renew memberships, refer friends, and leave reviews, helping you grow your swim school’s client base. With real-time messaging and detailed reporting, you can refine campaigns for even better results.

Can I manage memberships and payments through the platform?

Yes, WellnessLiving simplifies membership and payment management for swim schools. Create and track membership plans, automate recurring billing, and send renewal reminders. Integrated POS systems allow you to process payments, apply discounts, and issue receipts instantly. Track overdue payments and partner with Aldous & Associates for collections. With competitive payment processing rates, your swim school can save up to 40% on transactions.

Does WellnessLiving offer mobile apps for swim schools?

Yes, WellnessLiving offers mobile apps for swim school owners, instructors, and clients. The Achieve Client App allows clients to book lessons, manage memberships, and track loyalty points directly from their smartphones. For staff, the Elevate Staff App simplifies operations by managing schedules, payments, and client information. The Check-In App speeds up front-desk processes with quick and secure client check-ins, enhancing the overall experience for your swim school.

A Letter from Our CEO

Len  Fridman

Co-Founder & CEO

Hi, I’m Len, CEO and co-founder of WellnessLiving.

At WellnessLiving, we’re passionate about empowering pole dance studio owners like you with the tools you need to grow and thrive. Our all-in-one business management software was built to simplify your operations, engage your clients, and drive results – because we understand the challenges you face.

Back in 2009, I ran a multi-location bootcamp and struggled with high fees and clunky software. That’s when I teamed up with my childhood friend, Sasha Davids, to create a better solution: a customizable, affordable, and easy-to-use platform with our customers at its heart. Today, thousands of fitness and wellness businesses trust WellnessLiving to help them grow.

What’s great about our software is that so many different types of businesses can benefit from it, including swim schools. One of our customers is Kelly McPhail, owner of The Swim Pro in Santa Clara, California. I had a great time visiting with Kelly as part of our CEO Tour – a passion project of mine where I visit our customers, listen to their amazing stories, and even get to try their services.

Kelly started competitive swimming when she was 15 and realized along her journey that there were no swimming programs specifically for adults. Not only does The Swim Pro teach children, but it also instructs adults who have never learned to swim, want to improve, or have a fear of the water.

It didn’t take long before her swim classes began to fill up. Kelly now has eight other swim instructors on staff who teach at two pool locations. To help fill the schedule, she takes full advantage of our automated marketing suite. Kelly loves how easy it is to create customized automated email templates, select a group of clients, and quickly send off an email blast in seconds to fill those last-minute swimming lesson spots. Our advanced reporting system also tracks attendance records, so you can target clients who have made similar purchases in the past.

WellnessLiving has been the perfect software for Kelly and her swim school, and I know it can help your business as well. Click below to watch the entire CEO Tour video. It had an amazing time hearing all about Kelly’s journey from competitive swimmer to swim school owner. I even got into the water and had a swim lesson with Kelly!

WATCH THE SWIM PRO CEO TOUR

I truly believe that this software is the answer you’re looking for to manage and grow your business. We have helped many swim schools take their business to the next level, and I’d like to do the same for your business. Take our tour to see for yourself!

Sincerely,

Len  Fridman

Co-Founder & CEO

Swim School

Swim School Software

The Swim Pro: Powered by WellnessLiving

15M+

22%

19%

Boost Your Business Revenue by +57%

Stay on schedule

Simplify payments

Promote your business with ease

Activate your team

Make your clients smile

Track and optimize performance

Empower your team on the go

Custom Branded App

Presence Custom Website

Build loyalty and grow your business

As Seen In

From the Blog

Swim School Software FAQs

A Letter from Our CEO

A Letter from Our CEO