Chris Appiah is the founder and CEO of The Sales Arms. His experience extends into the VP of Sales for a large franchise organization and he has played a pivotal role in helping to revive failing studios across the country. With his program in place, studios increased membership by over 500% in just 1 year. Monthly studio revenue went from $25K to $65K on average and continues to grow today. It is that experience that sparked the idea to start The Sales Arms. 

Chris has over a decade of sales experience in the fitness industry. Having worked for some of the biggest brands in the industry, 24hr fitness, Peloton, and Xponential Fitness to name a few. Chris manages his team at The Sales Arms where he teaches them the best practices for sales and high level lead and member management skills. Having worked in so many aspects of fitness (Boutique, Big Box Commercial, Corporate Wellness, Personal Training and Amenity Management), Chris has seen all aspects of the business.  

Over the last 3 years, The Sales Arms has experienced tremendous growth. What started as a team of two working in just a couple of studios has evolved into more than 20 employees who have helped to grow over 300 studios nationwide and who are currently supporting over 70 active clients.