Functional Fitness Business Management Software

Focus on your clients, not your admin. Streamline your functional fitness business with tools that let you focus on building stronger bodies, and communities.

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Why WellnessLiving?

Trusted by functional fitness studios worldwide, WellnessLiving is a proven partner in the industry, empowering businesses like yours to thrive.

Cristini Athletics: Powered by WellnessLiving

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15M+

Active users trust our platform worldwide

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22%

Average revenue increase from adopting custom branded WellnessLiving solutions

19%

Growth in active memberships year over year after switching to WellnessLiving

ATTRACT AND RETAIN

Fuel Your Functional Fitness Business's Growth from Day One

Attract new clients, turn leads into members, and keep them engaged with tools designed to inspire loyalty and connection.

Custom Branded App

Stand out with a custom-branded app that reflects your business’s unique identity. Offer clients an easy way to book services and make payments all within a professionally designed mobile experience that sits in their pocket.

Custom mobile experience for your business

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FitBUILDER WOD Management

FitBUILDER is the ultimate workout creation tool that lets you design personalized training plans, display them on a digital whiteboard, save templates, and track progress. Keep your clients motivated and engaged with new workouts every day.

Personalized fitness planning made simple

Presence Custom Website

Showcase services, accept bookings, and keep clients engaged with a stunning custom site designed by our in-house experts. Presence ensures a polished online storefront that attracts visitors and boosts your brand.

Advanced tools for a standout online presence

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Flexible Membership Management

Easily manage recurring memberships with customizable pricing, optional add-ons, and automatic renewals - keeping your revenue predictable and your clients satisfied.

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Simple Check-Ins, Satisfied Members

Elevate the client experience with quick and intuitive check-in options, including mobile barcodes and self-serve kiosks, designed for convenience and efficiency.

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Boost Your Business Revenue by +57%

Save Time and Grow Faster — Manage your bookings and payments in fewer clicks with easy-to-use features.
Increase Brand Loyalty — Level up with your very own custom-branded iOS and Android client apps.
Get More Clients — Attract, convert, and retain with a fully-integrated custom website and powerful SEO.

We have significantly improved our member engagement and retention strategies. It’s the ultimate solution!

Steve Cristini

Cristini Athletics

ALL-IN-ONE BUSINESS SOFTWARE

Built to Support Functional Fitness Businesses at Any Scale

Whether you’re managing a single location or a multi-facility enterprise, our tools simplify operations and drive growth.

Scheduling

Payments

Marketing

Staff Management

Client Experience

Reporting

Staff App

Stay on schedule

You name it and we can help you schedule it. Keep your day running smoothly with real-time scheduling that’s comprehensive yet simple to set up and manage.

Simplify payments

Our payment system ensures smooth, secure transactions with next-day funding, best-in-class hardware, and automatic card updates. With the ability to pay for others, clients enjoy faster, more streamlined multi-payment management.

Hassle-free payment solutions

Promote your business with ease

Access a robust set of marketing tools - including lead management forms and time-saving email automations - to attract new clients and keep them engaged.

All-in-one marketing solutions

Activate your team

Role-based permissions, time clock management, payroll tracking, and more. Set your team up for success with our robust and integrated staff management tools.

Comprehensive team management

Make your clients smile

Your clients value convenience, and our platform makes it easy to discover, book, and connect with your business. Equip your team with tools to motivate and celebrate clients, creating relationships that last.

Effortless engagement tools

Track and optimize performance

Dive into metrics for sales, clients, payroll, and more with real-time reports that help you make data-driven decisions to grow your business.

Actionable insights at your fingertips

Empower your team on the go

Stay connected and organized with WellnessLiving’s Staff App. From managing schedules to checking in clients and processing payments, your team has all the tools they need at their fingertips - anytime, anywhere.

Discover the Elevate Staff App

Automated Marketing

Grow your business on autopilot

Attract and retain clients effortlessly with automated marketing tools that save time and drive results. From lead generation campaigns to email follow-ups and targeted promotions, our platform helps you stay connected and convert prospects into loyal customers.

Smart marketing for sustainable growth

Build loyalty and grow your business

Reviews, Referrals, and Rewards

Unlock the power of the 3 Rs. Collect glowing reviews, turn happy clients into your best advocates through referrals, and keep them coming back with enticing rewards.

Amplify your brand ambassadors

WL2.0 Isaac AI Gym, Fitness, PT, Functional_2x v2

Your 24/7 virtual assistant

Never miss a client inquiry again

Integrated directly into your website, Isaac AI handles client questions, schedules bookings, renews passes, and more – ensuring continuous service and capturing every opportunity for growth.

OUR CUSTOMERS

We’re the platform powering your favorite brands - what will we do for yours?

OUR PRICING

Pricing Made Simple

We offer affordable, straightforward payment plans for businesses of all sizes.

Features

In-Depth Comparison

Starter

$69/ mo

Get a demo

Business

$199 $39/ mo

Save 80% for 2 Months*

Get a demo

Best value

BusinessPro

$349 $69/ mo

Save 80% for 2 Months*

Get a demo

Enterprise

Call Us

Get a demo

Key Features

Find your plan

Testimonials

Jason Leydon

CrossFit Milford

I’m very happy we switched. The entire migration process was smooth, and I felt 100% supported every step of the way.

As Seen In

From the Blog

Case Studies

WellnessLiving Helps Natural Selection CrossFit Thrive as a Functional Fitness Hub

When Leo Barillas transitioned from a successful military career to owning and managing Natural Selection CrossFit, he faced a steep learning curve. R...

Webinars

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Stay Gold Fitness aims to provide a high level of service and community engagement, making fitness accessible and enjoyable for everyone.

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Fitness

When comparing FitBUILDER versus SugarWOD, it’s important to look at the differences in the two platforms and how they fit in your business.

FitBUILDER vs SugarWOD: Which Platform Is Right for You?

50% of gym memberships get cancelled within 6 months. So, functional fitness need to do everything they can to retain clients. Creating fitness challe...

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When comparing FitBUILDER vs Wodify, the right platform matters. Here we compare which platform is best for CrossFit Affiliates.

FitBUILDER vs Wodify: How to Choose the Right Solution

Tracking results on a whiteboard is a thing of the past. Today, functional fitness gyms are going digital to engage with clients before, during, and a...

Business Management, Fitness

Looking for the best CrossFit studio software? Check out our list of important features and popular tools to consider.

Selecting the Right Functional Fitness Studio Software: 10 Key Features

There are over 14,000 functional fitness gyms in over 155 countries. While there’s plenty of demand, there’s also a lot of complexity when it comes to...

Fitness

Check out our guide to WOD management software, including top features and tools. These platforms will speed up your workout programming.

9 Software Features Designed for Functional Fitness Gyms

With an average annual revenue of $100,000 to $200,000 and relatively low operating costs, a functional fitness gym can be a profitable and enjoyable...

Case Studies

The WellnessLiving team, led by CEO and Co-Founder Len Fridman, paid a visit to Cristini Athletics in Markham, where they dove into a CrossFit class t...

Cristini Athletics’ Secret to Success: Fitness, Family, and WellnessLiving

For the dynamic Cristini brothers, Chris and Steve, Cristini Athletics is more than a business—it’s a family legacy. From the early days, Chris...

FAQ

Functional Fitness Business Management Software FAQs

We know you have questions about how our Functional Fitness business management software can streamline your operations and help your business grow. If you don’t see your question here, schedule a demo and one of our specialists can help you.

What features does WellnessLiving’s functional fitness business software offer?

WellnessLiving’s functional fitness business software includes essential tools like class scheduling, client check-ins, automated reminders, and client management. These features simplify operations by managing payments, tracking attendance, and providing insights to help grow your business.

How can WellnessLiving’s functional fitness business management software help manage class schedules and bookings?

WellnessLiving’s functional fitness business management software offers advanced scheduling tools such as online booking, waitlists, and recurring classes. With the Achieve Client App, clients can book classes, join waitlists, and receive updates in real time, keeping your schedule organized and accessible.

Is WellnessLiving’s functional fitness business software suitable for both small and large gyms?

Yes, WellnessLiving’s functional fitness business management software is designed to scale with your business. Whether you run a small gym, a growing fitness business, or a multi-location franchise, the platform offers customizable tools for class scheduling, client management, and reporting. The Enterprise Cloud enables seamless management and data tracking across all your locations.

What automated marketing tools are available in WellnessLiving’s functional fitness business software?

WellnessLiving’s functional fitness business management software includes automated marketing tools like email, SMS, and push notifications to boost client engagement. Set up campaigns to remind clients of upcoming classes, request feedback, or send exclusive promotions. The loyalty program rewards clients for actions like renewing memberships or referring friends, while real-time messaging and reporting tools help you optimize your campaigns for better results.

Can I manage memberships and payments through the platform?

Yes, WellnessLiving’s functional fitness business management software makes managing memberships and payments simple. Create and track membership plans, automate recurring billing, and send renewal reminders. The platform integrates with POS systems to handle payments, apply discounts, and issue receipts. Overdue payments can be tracked, and Aldous & Associates provides collection services. Competitive payment processing rates can save you up to 40% on transactions.

Does WellnessLiving offer mobile apps for fitness professionals and clients?

Yes, WellnessLiving offers mobile apps designed for fitness professionals and their clients. The Achieve Client App allows clients to book classes, manage memberships, and track loyalty points from their mobile devices. For staff, the Elevate Staff App simplifies operations by managing schedules, payments, and reports. The Check-In App provides quick and secure front-desk check-ins, enhancing convenience for clients and staff.

A Letter from Our CEO

Len  Fridman

Co-Founder & CEO

I’m Len, CEO and co-founder of WellnessLiving.

We love working with functional fitness businesses and supporting their growth. Functional fitness is such a transformative, community-driven activity, and I truly admire how much gym owners do to inspire and motivate their members. I’ve even had the chance to visit some of our customers, hear their success stories, and participate in their workouts!

WellnessLiving was built to solve real challenges for businesses like yours. Back in 2009, I ran a bootcamp that grew to multiple locations, but managing it was tough – high fees and limited software options made things harder. I teamed up with my childhood friend Sasha to create an affordable, customizable platform designed to simplify operations for business owners.

During my visit to Cristini Athletics in Markham, I had the pleasure of meeting Steve and Chris Christini, the owners. Steve and Chris started their journey into fitness inspired by their mother, an aerobics instructor. Over the years, they turned their passion into a thriving business with two locations and over 30 employees.

“We needed a system that was user-friendly and had all the functionality we required without being overwhelming,” Steve explained. “WellnessLiving made the transition seamless. It’s saved us so much time by streamlining our daily operations, from managing memberships and payroll to automated marketing.” The Christinis appreciate how our mobile app lets them manage their business on the go, ensuring they stay connected with their staff and members, even while on vacation. Thanks to feedback from Cristini Athletics, we developed FitBUILDER to help gym owners design workout programs tailored to their members’ needs. Steve and his team now use it regularly to enhance their functional fitness sessions.

WATCH CRISTINI ATHLETICS CEO TOUR

Our platform offers everything from managing class schedules and payments to running loyalty programs and client communications. We’re passionate about helping functional fitness businesses grow and succeed.

Ready to see it in action? Try WellnessLiving today and discover how it can help transform your gym!

Sincerely,

Len  Fridman

Co-Founder & CEO

Functional Fitness

Functional Fitness Business Management Software

Cristini Athletics: Powered by WellnessLiving

15M+

22%

19%

Boost Your Business Revenue by +57%

Stay on schedule

Simplify payments

Promote your business with ease

Activate your team

Make your clients smile

Track and optimize performance

Empower your team on the go

Automated Marketing

Build loyalty and grow your business

Your 24/7 virtual assistant

As Seen In

From the Blog

Functional Fitness Business Management Software FAQs

A Letter from Our CEO

A Letter from Our CEO