Yoga Shala Titusville: A Steadily Growing Studio Powered by WellnessLiving

Yoga Shala is Titusville, Florida’s premier yoga and massage therapy studio, providing a safe space for a steadily growing and connected community. Founder, Sharon Lacy is a yoga instructor and massage therapist who cares deeply about providing a nurturing environment that treats students like valuable members of a growing community instead of just paying clients.

Despite the studio’s roots in Bikram yoga, they offer Yin, power yoga, Vinyasa flow, and more. Yoga Shala also focuses on overall health and mental wellness. “I consider us not just a yoga studio, but a wellness center. It’s about total body wellness,” Sharon explains.

During his CEO Tour, WellnessLiving CEO and Co-Founder Len Fridman visited the studio to learn more about its offerings and growing community. Yoga Shala Titusville has used WellnessLiving since its early days to engage clients, leverage reports, and automate communications. Now, they’ve doubled their attendance over the last year.

Read on to learn more about Yoga Shala Titusville and how they increased their attendance. Plus, find out how WellnessLiving can help your business grow, too.

Yoga Shala Titusville at a Glance

📍Locations: Titusville, Florida

📍Business Name: Yoga Shala Titusville

📍Business Owner: Sharon Lacy

📍Website: https://yogashalatitusville.com/

📍Business Size: Medium

📍Joined WellnessLiving Date: Feb. 5, 2021

📍Active Subscriptions: Professional Plan ; Message Center ; FitLIVE

Meet Sharon Lacy, Yoga Shala Titusville Founder

Sharon Lacy’s path to opening Yoga Shala Titusville started years ago. She was a nutritionist in the US military, but after an injury forced her to leave the service, she sought rehabilitation through Pilates.

Her can-do attitude, rooted in her military background, eventually inspired her to start teaching Pilates herself. Then, a friend encouraged her to try yoga.

Initially, Sharon wasn’t interested, preferring high-intensity workouts like weightlifting and running. However, she tried a Bikram yoga class and was surprised at how challenging it was. Humbled by the experience, Sharon told herself she would master the practice.

After making yoga a part of her routine, Sharon couldn’t deny the physical and mental benefits. As she continued her practice, she felt calmer and noticed less physical pain.

Healing and rehabilitation became integral to her life. She even became a massage therapist to broaden her rehabilitation skills. “Everything I got into was therapeutic for me, but I could transmute all of the information and therapy I received into other people,” she explains.

Sharon attended Bikram yoga teacher training and spent 18 years practicing and studying with her mentor before moving to Titusville to open Yoga Shala and share healing and rehabilitation with the community.

What does Yoga Shala Titusville offer?

Sharon leads a team of caring experts. They prioritize both mental and physical wellness as well as the rehabilitative power of yoga and massage therapy. Yoga Shala’s offerings include:

• In-studio and virtual classes
• Therapeutic massage
• Hot yoga
• Power hour hot yoga
• Yin deep stretch
• Mellow yoga
• Power yoga
• Vin to yin yoga
• All-levels vinyasa flow
• Yoga workshops featuring other styles with guest instructors
• Strength and conditioning
• 26+ “flow & go”
• Plant medicine workshops

How does Yoga Shala Titusville continue to attract new clients?

Sharon knows her local community needs what Yoga Shala Titusville offers. With determination and her background in marketing, she continued to expand the studio’s offerings.

They’ve successfully attracted more clients by finding suitable teachers, adding variety to their classes, supporting students of various levels, and promoting massage therapy. Additionally, they host workshops featuring different yoga styles and teachers from across the US. This gives members unique opportunities to try new ways of moving their bodies.

How does Yoga Shala Titusville keep clients loyal?

Titusville is a small but growing city, so Yoga Shala Titusville filled a need for wellness and fitness services while simultaneously building a strong community.

Offering massage therapy helps Yoga Shala Titusville retain clients and stand out from other studios. Their approach to yoga and movement also makes them unique.

“Yoga Shala is not a place where we promote body beauty. Instead, it’s about wholeness and mental wellness. We ask people to check in with themselves and make themselves the priority,” Sharon explains.

The studio’s physical space also makes it special. Sharon has a deep understanding of the importance of a clean, healthy, and safe environment where members can grow and thrive. She and her team prioritize providing a safe space and connecting with clients. This genuine approach keeps members coming back for more.

It’s easy to understand why Sharon doesn’t simply view herself as a yoga teacher or studio owner. “I consider myself a steward of a very important place for our community to join together,” she says.

Yoga Shala’s business journey with WellnessLiving

Yoga Shala Titusville has used WellnessLiving since the studio’s inception in 2021. “The software works for me and it’s improving all the time,” Sharon says.

She navigated Yoga Shala’s early days with WellnessLiving, even as she dealt with the challenges of opening the studio and building a community during the pandemic uncertainty of 2021.

As a new business owner, Sharon found WellnessLiving affordable and user-friendly with a breadth of useful features. “WellnessLiving made it easy to use my existing software knowledge and develop the business I was creating without being overwhelmed,” she says.

The software also came with adequate support. “During onboarding my representative was really gentle, kind, and patient,” Sharon says. “We worked through the more frustrating moments with grace. That meant a lot to me.”

She also appreciated that whenever customer support didn’t have an immediate answer, they would look into her question further and respond quickly. Now, Sharon is looking forward to using even more features to attract new clients.

Which WellnessLiving features foster Yoga Shala’s growth?

Sharon and her team use a range of features to communicate with clients and instructors and automate marketing tasks so they can focus on keeping members engaged. As a result, class attendance has doubled since last year. Here’s a look at the features Yoga Shala leverages the most:

Marketing and communications features

Effective marketing and communication with clients is critical to Yoga Shala Titusville’s growth and success. “I love the simplicity of being able to communicate with members directly,” Sharon says. WellnessLiving provides a neat and simple platform that makes communication easy.

Email, SMS, and Push Marketing: Yoga Shala uses welcome emails to give new clients everything they need to get started and set up a basic client profile. From booking confirmation messages to class change notifications, our email, SMS, and push marketing features ensure members receive messages and notifications at the right time to optimize the client experience. If a client hasn’t visited your business for a while, you can also automate messages to reengage them.

Message Center: Communicate with clients directly and in real time through the Message Center and promote your brand through SMS campaigns with open rates of up to 98%. The Message Center is one of the most useful features for many WellnessLiving customers, including Yoga Shala Titusville. Direct client communication means quick responses from students. With that benefit in mind, Sharon uses this feature to message students directly and check on them if they’re running late for a class.

Features for a superior client experience

WellnessLiving helps businesses elevate the client experience. As a result, many WellnessLiving customers see significant growth and boosted client retention. Yoga Shala Titusville employs these features to keep clients satisfied and provide a unique experience:

QUICK Buy

With this tool, your staff members can sell products to clients directly in just a few clicks. When a client drops in or checks in to a class or appointment, QUICK Buy makes it easy for your staff to see any products associated with that service. For Yoga Shala Titusville, QUICK Buy helps increase revenue and elevate the client experience.

FitLIVE

This all-in-one solution lets you offer online classes through WellnessLiving without third-party software. FitLIVE has countless customization options to fit your members’ needs.

When Yoga Shala Titusville opened in 2021, fitness studios were unsure when in-person classes would become the norm again. Offering online classes through FitLIVE’s Zoom integration was invaluable to Yoga Shala’s early growth.

Customer Reviews

There’s nothing like word of mouth for promoting your business. WellnessLiving’s customer reviews feature lets members spread the word about why they love your business. It’s an effective way to build brand credibility and garner new clients. Yoga Shala Titusville sends a customer review prompt to all clients following their first class.

The Elevate Staff App

The Elevate Staff App allows you to book client appointments, update staff availability, view client attendance, and more from any device.

Through the app, Sharon communicates directly with her team and can address urgent issues remotely. Sharon is also considering a branded app (through our Achieve Client App) now that Yoga Shala Titusville is seeing so much steady growth.

Built-in Waivers

This feature reduces physical paperwork, allowing you to track, create, and automate your forms and waivers in one place. It’s ideal for new clients with tools like easy waiver forms, which Sharon finds convenient and effective. Attach forms to speed up client bookings and purchases seamlessly.

Behind-the-scenes business features

Collecting and analyzing the right data empowers you to make informed business decisions. Sharon sums it up perfectly. “Moving towards software providers like WellnessLiving is one of the most important decisions you can make for your business. It provides the back-office framework you need so you can watch your business numbers,” she says. From pay day to tax season, WellnessLiving’s reporting capabilities unburden business owners.

Advanced Reporting & Dashboards

Get insights into your business performance in an easy-to-read format. Our advanced reporting feature provides data on payroll, memberships, visits, client analysis, and more.

Sharon loves being able to see teachers’ metrics, what kinds of class packages her students have, and more, all in once place through our advanced reporting. During tax season, the metrics WellnessLiving provides for sales, retail, and taxes are invaluable. They’ve been hugely beneficial for her as a business owner who specializes in marketing rather than accounting.

Increase attendance and keep clients engaged with WellnessLiving

When you equip your business with our all-in-one management platform you’ll gain peace of mind with reliable automated communications and marketing efforts keeping your clients engaged. You’ll also be able to dedicate more time to connecting with your clients instead of managing administrative tasks.

Sharon is glad that she chose WellnessLiving from the get go. “It’s easy to use, intuitive, and I definitely believe it would be a better software for most of the boutique studios and businesses that I know of,“ Sharon says.

WellnessLiving’s range of robust features helps you meet clients’ needs and garner their loyalty so your business can continue to grow. From leveraging data and insights through Advanced Reporting to speaking to clients directly through the Message Center, WellnessLiving has what you need to operate day-to-day operations and expand your business in the long run.

Are you ready to unlock your business’s potential with WellnessLiving? Book a free, no-commitment demo today.