Why Your Business Needs Direct Mail Marketing

With everything going digital, mail has become a novelty! With new protocols and social distancing, client connections are being lost. You need to stand out from your competition, but how? Email marketing is an important part of your strategy, but should not be your sole focus. Build a targeted strategy to get the edge over your competition and make your mark!

Think direct marketing is a thing of the past? According to recent studies, the Direct Marketing Association found that the response rate for direct mail averages at 4.4%, compared to the standard 0.12% for email. People receive an average of 121 emails per day, and that’s a lot of noise! The stat says that 76% of consumers trust ads they receive in the mail, so use that avenue to make a name for yourself!

We know how important it is to stay cutting edge with your marketing, so we’ve developed a new take on a classic. Introducing WellnessLiving’s Direct Mail Postcards! Set up campaigns, customize your designs, and add that personal touch to reconnect with your clients.

You need direct mail as part of your dynamic marketing strategy and here’s why:

Create a lasting connection with clients

How do you create a reputation as the company that cares? Go the extra mile! Nothing builds relationships better than a personal approach. Reaching out with a targeted postcard will show them that it’s not just business—you’ll score you major points with your community with a lasting connection!

That relationship will set you apart, as will your expert marketing. Your competition is focusing on email marketing! While everyone else is putting all their eggs in that basket, remembering the power of a direct mail postcard will build a bond, show you care, and leave your clients knowing you’ll go above and beyond.

Personalized designs just for your clients

Take it one step further, reach out with a message that’s just for them! Customized postcards build on your relationships, creating a bond based on trust and loyalty. People like doing business with people they like, so get in the friend-zone!

Individualized designs are also perfect for your company’s brand. Send consistently, branded messaging with a specific template created just for you! With WellnessLiving to guide you through what works best for your logo, colors and fonts, you’ll hit just the right special note, while keeping your brand top of mind.

How do you make it special? Get personal with your clients, celebrating them however and whenever you can:

• Wish them happy birthday, happy holidays, or celebrate the anniversary of their first class at your studio to show them the love.
• Congratulate them on a milestone class such as their 100th class, 500th class, or welcome them on board with their first class!
• If a client’s membership is expiring, send them a postcard to motivate them to renew with an amazing exclusive discount or offer.

Keep complete record of your direct mail campaigns

Help your business make the most of direct marketing by analyzing your successes and maximizing opportunities, based on the insight from your reporting.

Do the math! Wondering how your campaign performed? WellnessLiving keeps track of all direct mail promotions with a detailed report so you always know where you’re at. You can study the stats for each campaign, including the details of each postcard, which campaign it is, who received it, and whether it was sent.

Want to track a promo? We can do that too! Promote a special offer with a unique discount code. WellnessLiving’s software tracks when or how often it is redeemed, so there’s no doubt which campaigns came out on top. It’s another great way WellnessLiving takes your marketing to the next level!

Don’t forget to use automated marketing, too!

With WellnessLiving, you can automate your direct mail marketing, too! You set the dates, and your postcards automatically get sent to your client’s address. That’s the beauty of automation! But, when it comes to automated marketing and WellnessLiving’s all-in-one platform, there’s more you should include in your strategy with these pro features:

• Email marketing: Use our expert templates – or create your own – to send just the right messaging to your audience. Include links to social media, promos, and your website to make sure they’re not missing a thing!
• Text/SMS: Contact your clients quickly and efficiently where you know they’re paying attention. Automatically send a message after a purchase, a visit, or to get them back.
• Push notifications: Make the most of our mobile app with short, concise messaging through push notifications. While text messages aren’t always free, here’s an easy way to reach your clients, no matter where they are.

Make the connection!

Now more than ever, connecting with clients is important, and direct mail can definitely help create a meaningful bond and show you care in a whole new way. Develop a customized postcard, automatically send it clients, and stand out and impress your customers!

With WellnessLiving, you’ll keep your business on top and leave a lasting impression to build your brand and grow your customer base. And we’re not just about marketing! We also specialize in staff and client apps, a loyalty rewards program, helping you offer your services online, and more!

How else can WellnessLiving help manage your business? Book a free, no-commitment demo with WellnessLiving today.