Creating an effective functional fitness marketing strategy is essential for keeping members loyal and engaged. The industry is competitive with more than 5 million people practicing functional fitness and over 15,000 affiliate gyms around the world. The right strategy is key to standing out. In this guide, we’ll explore various […]
The Power of Yoga Statistics and Demographics in Finding Your Target Market
So, you want to open a yoga studio. Or maybe you’re already a proud studio owner looking to niche down and grow your business. Either way, your first step should be to find your target yoga demographics. According to 2024 data from the Centers for Disease Control and Prevention, around […]
Unlock Your Winning Website Strategy: Build, Optimize, and Convert
Did you know that 98% of consumers start their search for local businesses online? Even more compelling, 90% of them make a purchase within just one week of that initial search. In today’s digital landscape, a strong online presence is essential for success. However, creating and maintaining a website that […]
What to Wear to a Pole Dancing Class [+6 Items to Avoid]
Heading out to a pole dancing class? That’s great! Pole fitness is scientifically proven to have positive effects on mental wellness, self-esteem, and body appreciation. Maybe you’re running a pole dance studio. But…what should you wear to a pole dance class? Especially if it’s your first ever class, you might […]
Martial Arts SEO: How to Dominate Search Rankings
The martial arts industry is growing. With over 66,000 martial arts schools in the U.S. alone, standing out from the competition can seem daunting. Martial arts search engine optimization (SEO) is the answer. SEO is one of the pillars of your business’ growth. Backed by the right strategy, it can […]
Find Out Why ClubRunner Clients Are Switching Software
ClubRunner is a membership management and communication solution. Originally designed for Rotary clubs, ClubRunner now serves non-profits and a range of other organizations too. Some of their main features include online payment, a mobile app, and member success tracking. Their website focuses on helping customers boost web presence, engage members, […]
What License Do You Need to Open a Medical Spa? [US & Canada]
By Luciana Dabit The medical spa industry is one of the fastest growing on the planet. Globally, this industry is predicted to reach $49.4 billion USD by 2030, growing at a rate of 15.13%—that’s three times the healthy benchmark of 5%. Now’s the perfect time to capitalize on that […]
13 Must-Have Features in Dance Studio Software [+Top 5 Tools]
The dance studio industry grew slowly in the years immediately following the pandemic, but now with a growth rate of 7.6%, the trajectory is strong. To meet demand, dance studio owners can cater to local children and adults with a variety of programs—like intensive classical training, just-for-fun fitness, and summer […]
Why ABC Fitness Clients Are Switching Brands
ABC Fitness software is a suite of business management solutions focused on helping customers optimize sales and marketing while streamlining operations. ABC advertises solutions tailored to each customer’s business needs. But what has the user experience been like for various business owners? Read on for excerpts from online reviews with […]
Transform Your Bootcamps: The Benefits of Fitness Bootcamp Software for Gym Owners
Fitness bootcamps remain a popular way for gym goers to hit their fitness goals. It’s no surprise since intense bootcamp-style work outs have so many benefits. One study discovered that a 10-week HIIT program increased VO2 max, improved insulin sensitivity, and had a positive impact on cholesterol. If you’re a […]
Building a Badass Fitness Business: Transform Your Brand, Programs, and Systems for Today’s Consumers
Are you ready to build a fitness business that’s primed for success and longevity even in an ever-evolving industry? Our recent Coach to Growth webinar will walk you through the right mindset, program development, and the best systems to help you scale as your business grows. Watch the full session […]
Farm Girl Fitness Leverages WellnessLiving and Doubles Revenue
Founded by Jessie Thomas in 2020, Farm Girl Fitness was born out of the pandemic. Jessie’s community needed a way to stay safe while being active and satisfying the need for in-person interactions. Today they offer indoor and outdoor workouts ranging from TRX training and barnyard boxing to outdoor Pilates. […]