In 2020, when businesses went online to survive, they upgraded their skills and began livestreaming classes and recording videos. Studio owners had to train themselves on everything digital overnight, including what cameras and lighting to use. Although we live in a digital age, not every fitness business owner or yoga […]
Almost overnight, fitness businesses adapted to the pandemic. In 2019, 7% of gym goers had tried livestream classes and 17% were working out with on-demand videos. Fast forward to 2020 and 75% of people are livestreaming their workouts and 70% are working out with pre-recorded videos. Your business has pivoted […]
The ongoing financial burden from COVID-19 has been felt by small businesses worldwide. In the U.S., it was estimated that the gym and health club industry lost $13.9 billion and 25% of gyms were expected to close by the end of 2020. To support small businesses through this time, government […]
A client cancels their membership, and you think to yourself, “What happened? What could have I done better? Did they go to the competitors?” What are some of the reasons fitness clients leave? Lost motivation, it’s too expensive, they moved away, not using their memberships enough, or not seeing results […]
If you haven’t added virtual classes to your offerings, now is the time. Livestream and on-demand workouts have become the new normal for fitness enthusiasts. This is only good news for your revenue. Digital fitness will continue to grow and the market is expected to increase at a 33% growth rate each year until 2027. According to a ClassPass trends report, there are a number of popular […]
The effects of COVID-19 are being felt throughout the fitness industry. Are you struggling to continue growing, despite your business looking different? Don’t just weather the storm—thrive with higher profitability, steady cash flow, and by delivering the best value you can to your customers. The secret is to use this […]
According to a Pew Research Center survey, 74% of Americans believe “the country should do whatever it takes to protect the environment.” In the fitness industry, terms like “sustainability” and “going green” go hand in hand with the health-oriented mentality of many gym and fitness studio owners. As a result, […]
April showers bring May flowers – and another WellnessLiving update! As always, we paid close attention to what our valued customers needed, and we’re thrilled to announce a series of exciting new features and improvements. WellnessLiving just got that much better with this new release, so be sure to take […]
Every business has taken a hit from the pandemic, especially high-contact martial arts studios. These small businesses have needed to pivot online but how did they do it? One Tribe Martial Arts Academy got help with WellnessLiving’s online tools, particularly the Zoom integration. As a result, they’ve remained open and […]
By KK Hart, guest blogger and certified business coach and consultant Let’s face it Fit Friends, when we think about the pandemic that began in 2020, we look back on the hit that was taken for the service industries like ours and the impact of these closures during lockdowns. […]
We now have access to more data than ever before. How you use this data to uncover trends can transform your business. Research shows that businesses that leverage their client behavior data outperform others in sales by 85% and more than 25% in gross margin. With capacity down and your […]
Your business and team have been through so much over the last year. With many businesses online or adopting a hybrid model, building and leading a high-performing culture with your team is more important than ever. Don’t leave your culture to chance because it will drive your team’s performance, especially […]
