From the job market to travel, the COVID-19 pandemic has affected almost every facet of life. Social distancing regulations have made it difficult for businesses to go about their daily operations, resulting in loss of revenue and lay-offs. One industry that’s been hit particularly hard is the fitness industry—between the […]
Instagram Reels, which features bite-sized video clips, is reeling in new users and is used as a marketing campaign tool to help businesses grow. Studies show that 85% of Internet users watch online video content each month, making videos a great platform to engage with potential clients. Are you looking […]
At WellnessLiving, we’re always improving! A big reason why we have so many happy customers is because we listen to what they want, and then bring their ideas to life in our software. To us, that’s the epitome of user-friendly software design. With this release, we’re excited to introduce the new Message Center, the new Memberships by Location Details Report, and […]
Text message marketing—or short message service (SMS) marketing—is on the rise as an effective way for your business to connect with a receptive audience in real time. As an essential marketing strategy with a high consumer response rate, SMS marketing allows your business to increase client engagement now that personal […]
Boasting around 2.85 billion active monthly users, Facebook is the biggest social network in the world. If your marketing team is yet to implement a Facebook ad strategy, you could be missing out on tons of potential leads. As any seasoned user of Facebook ads will tell you, purchasing advertising space […]
Does your small business rely on social media advertising to bring in new leads? According to a study from BIA/Kelsey, 77.6% of small businesses report using social media to promote their business. If you’re one of them, then you’re probably concerned about how new privacy changes from Google and Apple […]
After so many months of the pandemic, things are slowly beginning to return to normal. But not everyone is ready to jump straight back into life as it was before. You and your clients might be feeling cautious about resuming exercise classes indoors. Working out on your own in a […]
Are your email campaigns falling flat? Your email subject lines could be to blame. While it may be tempting to attribute your lack of success to people’s preference for alternative channels, survey data tells an entirely different story. According to recent stats, email boasts a penetration rate of 90.3% in the […]
In 2020, more people were socializing online due to the pandemic—there was a 13.7% increase in the number of global social media users overall. As the year ended, Instagram continued to see consistent user growth and surpassed the 1 billion user mark for the first time. Just because you have […]
Facebook is the most targeted form of advertising, allowing you to pinpoint your audience, which is especially useful for gyms and fitness studios. Among all industries, Facebook ads have the highest conversion rate for the fitness industry at 14.29%, while the average is 9.21%. It’s time to take full advantage […]
By Emile Studham, guest blogger and co-founder/director of Performance by Design Helping professional sports teams improve their performance by integrating is a wonderful privilege we do not take lightly. There are many things we can learn from professional sports that translate into small businesses. One of the things pro […]
The pandemic has prompted us to seek innovative ways to build revenue for businesses to survive. Online workshops and programs help attract new clients and teachers, offer more value to your community, and lead to higher profits for your business. Lisa Greenbaum knows a thing or two about virtual programs […]
