Like it or not, consistent content creation is fundamental to every successful digital marketing campaign. According to research by marketing gurus HubSpot, smaller businesses should aim to publish a new article or blog post between one and four times a week, while bigger brands should push out at least one new item […]
Pricing your services is one of the most difficult decisions. Say your prices are too high, then your sales may drop. And, if your prices are too low, perhaps you won’t earn enough revenue. Now, you add a pandemic into the equation, and your members’ purchasing behaviors begin to change, […]
It is a truth universally acknowledged that putting pen to paper (or fingers to keyboard) is the most difficult part of writing a blog. While 92% of content marketers use blog posts to drive leads and sales, 65% find producing engaging content very difficult. Overcoming writer’s block is vital if you want to make […]
Joining a Facebook group can have a big impact on your fitness business. Facebook groups allow fitness entrepreneurs to connect with other business owners, feel supported, ask questions, and learn strategies to grow their business. While many groups are private, they’re also free and only require you to answer a […]
Even before COVID-19 hit last year, video was the hot new trend to watch in digital marketing. But the pandemic has sped up the importance of this medium, encouraging clients and coaches alike to adapt to an online world. From TikTok and Instagram Reels, to the enduring popularity of YouTube, […]
SMS (short message service) messaging—or texting—has emerged as a highly lucrative tool in today’s diverse marketing landscape. According to recent stats, SMS marketing campaigns tend to generate customer engagement rates six to eight times higher than standard email messages when measuring brand awareness and data collection. What’s more, text message […]
No business website is complete without a few carefully constructed landing pages. Across all industries, the average landing page boasts a stunning conversion rate of 26%, thereby helping businesses boost profits. If you’ve never heard of a landing page before, you’re not alone—many marketers overlook how valuable they can be for […]
Barbecues and beach vibes make the summer feel so right! This August, we’re bringing you our cool new features and improvements. Get excited about the launch of FitLIVE—this addition to WellnessLiving will allow you to manage all your virtual services with ease. We also added new options to the schedule […]
Unless you’re under the age of 25, you may feel a little intimidated by the complex world of social media. We get it—with so many platforms and functions to navigate, keeping up can feel like a chore. However, digital marketing success is dependent on your ability to reach new audiences […]
By Cory Sterling, guest blogger, lawyer, and founder of Conscious Counsel As the wellness industry has changed over the last year and a half, operating online has become an essential element of running a versatile and pandemic-proof business. If you’re like most people, the law is the last thing […]
Everyone needs a sense of purpose, and the same goes for businesses. According to recent stats, nearly 80% of consumers feel more deeply connected to brands that reflect values similar to their own. Don’t worry—this doesn’t mean you have to solve all the world’s problems. It does, however, mean your business stands […]
Imagine this scenario: you want to schedule an appointment with your favorite personal trainer. The fitness studio where she works says you can make a booking via text, email, or telephone. Which option would you choose? If your answer is text messaging, you’re not alone. According to stats from ZipWhip, 67% […]
