Engage in two-way conversational text messaging with clients and leads in real-time. Toronto – Oct. 27, 2021 – WellnessLiving, a leading all-in-one business management software for the fitness, health, and wellness industry, is excited to announce the rollout of their highly anticipated enhancement to their SMS functionality with Message […]
6 Marketing Email Mistakes to Avoid
Far too many marketers underestimate the enduring power of email. While only 64% of small businesses use email marketing to contact clients, recent stats show that it can boost sales by 138%, with 73% of marketers rating the return on investment (ROI) for email campaigns as “good” or “excellent”. What’s more, it can […]
Release Notes October 2021 Version 21.50
As temperatures start to drop and the leaves change their color, it’s time to spice up your life with a new sprint release from WellnessLiving! We’re excited to let you know that we’ve redesigned some sections of the software to make it even more user-friendly. You can now earn more […]
35 Video Marketing Stats to Grow Your Fitness Business
Video is the new king of content. It’s by far the most popular content choice, with impressive numbers to back up its claim to the throne. In 2020 alone, online video consumption increased by a whopping 96% and the trend is still on the upswing. Moreover, the pandemic also forced […]
How to Start a Podcast for Your Fitness Business
Are you a fan of a good podcast? You’re not alone. Recent statistics show that almost 60% of US consumers aged 12 and over have listened to at least one podcast in their lives, a figure that is only set to rise. While you may be familiar with podcasts as a form […]
What Are the Critical Parts of a Lead Capture Form?
Does your business struggle to convert leads into paying customers? Perhaps your fitness videos are a hit on social media but don’t seem to translate into a sustainable subscriber base? We’ve got good news for you—a simple lead capture form could boost your conversion rates almost instantly. Unsure about what […]
Your Ultimate Guide to Customer Acquisition Cost
Do you know how much it costs to acquire a client? According to ProfitWell, the cost of acquiring new customers has increased by 60% in the last six years. This is due to the increased marketing costs for nurturing leads. Now, in the middle of a global pandemic, attracting new […]
SMS Marketing Trends: The Stats Don’t Lie
SMS (short message service) marketing is the leading digital communication tool for all businesses worldwide. However, in 2018, some digital marketers believed SMS marketing was dead due to the emergence of other messaging tactics at the time. People were paying more attention to other conversational marketing strategies like chatbots. Well, […]
SEO 101: 8 SEO Tips for Beginners
All business owners dream of securing the top spot on Google’s results pages. With the number of global online shoppers set to hit 2.14 billion this year, winning such coveted visibility is a highly effective and affordable way to drive organic traffic and boost profits. So, how can it be done? Three […]
How Understanding Customer Behavior Trends Can Grow Your Business
The COVID-19 pandemic has transformed the fitness industry in ways that we’re yet to fully comprehend. On the one hand, the imposition of social distancing in 2020 meant many gyms had to shut their doors, often losing revenue as a result. At the same time, fitness fanatics turned to virtual […]
Starting a Fitness Business: Main Challenges and How to Solve Them
Are you thinking about starting a fitness business? Congratulations! Working in the health and fitness industry is highly rewarding, allowing you to positively transform customers’ lives and help them attain their fitness goals. With the global fitness market predicted to rake in $33.25 billion in 2021, there’s never been a better […]
How to Use Cognitive Biases to Impact Buyers’ Decisions
While most consumers like to believe they’re the masters of their own destinies, the reality is a little murkier. Back in the 1970s, psychologists Amos Tversky and Daniel Kahneman published research arguing that our decision-making abilities are not as rational as we’d like to believe. Instead, humans are emotional and often […]