Not all clients are created equal. Depending on industry, it can cost five to 25 times more to acquire a new client than to retain one. The global health and fitness industry is currently valued at $96.7 billion and is projected at a steady increase. What this means for fitness […]
10 Tips to Create Massive Growth in Your Business
By Maura Vella, guest blogger and business advisor at Cultivate Advisors and co-owner of 105F Hot Yoga & Pilates Running a small business for 15 years, I’ve seen it all. Ups, downs, and even a pandemic thrown into the mix. Despite being knocked down, I always get up again. Over the course of one year, I […]
Google Ads 101: A Complete Guide to Google Ads for Your Fitness Business
When it comes to pay-per-click (PPC) and search advertising, there is no better option than Google Ads. According to research from Unbounce, PPC visitors are 50% more likely to purchase from a business than organic visitors. With 3.5 billion searches on Google daily, there is no doubt that Google Ads […]
One Year Later: Adapting New Trends for a New Normal
By KK Hart, guest blogger and certified business coach and consultant A lot has changed over the last year and a half due to COVID-19. It has forced many of us to adapt and find a new normal. In the fitness industry, whenever someone wanted to work out, they […]
Top 5 Key Performance Indicators to Grow Your Business
Are you struggling to grow your fitness business in 2021? Depending on your industry, you may be suffering from the effects of the COVID-19 pandemic. Since the beginning of 2020, fitness studio and gym owners have witnessed a sharp drop in client engagement, losing a collective $13.9 billion between March and August […]
Everything You Need to Know About Data Protection and Security for Your Business
At WellnessLiving, we prioritize the protection of customer data above everything else. After all, our customers trust us with sensitive personal information of their clients. From credit card details to health-related data, this information represents a goldmine for cybercriminals or opportunistic salespeople. So, to help you avoid letting down your […]
Your 5-Point Checklist When Looking for New Business Management Software
Good business management software is hard to find. With many customer relationship management (CRM) and scheduling platforms available, it can be easy to get lost when doing a deep dive Google search. After all, there are hundreds of options out there. How do you choose? As you search through the […]
8 Books Entrepreneurs Need to Read
What is the secret for any successful business owner? They read—it’s one of their favorite habits and they do it a lot. Books help entrepreneurs succeed in so many amazing ways. They help you gain insight, develop new skills, learn business tips and strategies, and introduce you to different perspectives […]
What Does a Vaccine Mean for the Fitness Industry?
From the job market to travel, the COVID-19 pandemic has affected almost every facet of life. Social distancing regulations have made it difficult for businesses to go about their daily operations, resulting in loss of revenue and lay-offs. One industry that’s been hit particularly hard is the fitness industry—between the […]
Instagram Reels 101: Why Should Your Business Consider It?
Instagram Reels, which features bite-sized video clips, is reeling in new users and is used as a marketing campaign tool to help businesses grow. Studies show that 85% of Internet users watch online video content each month, making videos a great platform to engage with potential clients. Are you looking […]
Release Notes June 2021 Version 21.48
At WellnessLiving, we’re always improving! A big reason why we have so many happy customers is because we listen to what they want, and then bring their ideas to life in our software. To us, that’s the epitome of user-friendly software design. With this release, we’re excited to introduce the new Message Center, the new Memberships by Location Details Report, and […]
The Rise of SMS Marketing and Why You Need It
Text message marketing—or short message service (SMS) marketing—is on the rise as an effective way for your business to connect with a receptive audience in real time. As an essential marketing strategy with a high consumer response rate, SMS marketing allows your business to increase client engagement now that personal […]