Even before COVID-19 hit last year, video was the hot new trend to watch in digital marketing. But the pandemic has sped up the importance of this medium, encouraging clients and coaches alike to adapt to an online world. From TikTok and Instagram Reels, to the enduring popularity of YouTube, […]
SMS (short message service) messaging—or texting—has emerged as a highly lucrative tool in today’s diverse marketing landscape. According to recent stats, SMS marketing campaigns tend to generate customer engagement rates six to eight times higher than standard email messages when measuring brand awareness and data collection. What’s more, text message […]
No business website is complete without a few carefully constructed landing pages. Across all industries, the average landing page boasts a stunning conversion rate of 26%, thereby helping businesses boost profits. If you’ve never heard of a landing page before, you’re not alone—many marketers overlook how valuable they can be for […]
Barbecues and beach vibes make the summer feel so right! This August, we’re bringing you our cool new features and improvements. Get excited about the launch of FitLIVE—this addition to WellnessLiving will allow you to manage all your virtual services with ease. We also added new options to the schedule […]
Unless you’re under the age of 25, you may feel a little intimidated by the complex world of social media. We get it—with so many platforms and functions to navigate, keeping up can feel like a chore. However, digital marketing success is dependent on your ability to reach new audiences […]
By Cory Sterling, guest blogger, lawyer, and founder of Conscious Counsel As the wellness industry has changed over the last year and a half, operating online has become an essential element of running a versatile and pandemic-proof business. If you’re like most people, the law is the last thing […]
Everyone needs a sense of purpose, and the same goes for businesses. According to recent stats, nearly 80% of consumers feel more deeply connected to brands that reflect values similar to their own. Don’t worry—this doesn’t mean you have to solve all the world’s problems. It does, however, mean your business stands […]
Imagine this scenario: you want to schedule an appointment with your favorite personal trainer. The fitness studio where she works says you can make a booking via text, email, or telephone. Which option would you choose? If your answer is text messaging, you’re not alone. According to stats from ZipWhip, 67% […]
Over the years, podcasts have grown in popularity as a source of entertainment and education. At the moment you’ll find more than 2.3 million podcast shows, which is up significantly from 550,000 podcasts in 2018. Podcasts can be an essential learning tool for anyone, especially fitness business owners. In the […]
With 57% of the world’s population now on social media, a solid social media strategy is one of the best ways to reach your audience. That doesn’t mean it’s easy. Encouraging engagement with social media post captions is essential for online success. But how exactly can you craft effective social […]
By nature, we are highly visual creatures. Research consistently shows that humans engage more with visual content than any other type of content. In fact, eMarketer found that around 75% of American internet users search for visual content before making a purchase. Visual content is also more memorable than text-based […]
As the world changed in 2020, most gyms and fitness studios adapted by offering digital memberships to their clients. According to the latest trends, online fitness is up 134.7% in 2021 and the virtual fitness market as a whole is expected to climb at a compound annual growth rate of […]
