Are you a fan of a good podcast? You’re not alone. Recent statistics show that almost 60% of US consumers aged 12 and over have listened to at least one podcast in their lives, a figure that is only set to rise. While you may be familiar with podcasts as a form […]
Does your business struggle to convert leads into paying customers? Perhaps your fitness videos are a hit on social media but don’t seem to translate into a sustainable subscriber base? We’ve got good news for you—a simple lead capture form could boost your conversion rates almost instantly. Unsure about what […]
Do you know how much it costs to acquire a client? According to ProfitWell, the cost of acquiring new customers has increased by 60% in the last six years. This is due to the increased marketing costs for nurturing leads. Now, in the middle of a global pandemic, attracting new […]
SMS (short message service) marketing is the leading digital communication tool for all businesses worldwide. However, in 2018, some digital marketers believed SMS marketing was dead due to the emergence of other messaging tactics at the time. People were paying more attention to other conversational marketing strategies like chatbots. Well, […]
All business owners dream of securing the top spot on Google’s results pages. With the number of global online shoppers set to hit 2.14 billion this year, winning such coveted visibility is a highly effective and affordable way to drive organic traffic and boost profits. So, how can it be done? Three […]
The COVID-19 pandemic has transformed the fitness industry in ways that we’re yet to fully comprehend. On the one hand, the imposition of social distancing in 2020 meant many gyms had to shut their doors, often losing revenue as a result. At the same time, fitness fanatics turned to virtual […]
Are you thinking about starting a fitness business? Congratulations! Working in the health and fitness industry is highly rewarding, allowing you to positively transform customers’ lives and help them attain their fitness goals. With the global fitness market predicted to rake in $33.25 billion in 2021, there’s never been a better […]
While most consumers like to believe they’re the masters of their own destinies, the reality is a little murkier. Back in the 1970s, psychologists Amos Tversky and Daniel Kahneman published research arguing that our decision-making abilities are not as rational as we’d like to believe. Instead, humans are emotional and often […]
Like it or not, consistent content creation is fundamental to every successful digital marketing campaign. According to research by marketing gurus HubSpot, smaller businesses should aim to publish a new article or blog post between one and four times a week, while bigger brands should push out at least one new item […]
Pricing your services is one of the most difficult decisions. Say your prices are too high, then your sales may drop. And, if your prices are too low, perhaps you won’t earn enough revenue. Now, you add a pandemic into the equation, and your members’ purchasing behaviors begin to change, […]
It is a truth universally acknowledged that putting pen to paper (or fingers to keyboard) is the most difficult part of writing a blog. While 92% of content marketers use blog posts to drive leads and sales, 65% find producing engaging content very difficult. Overcoming writer’s block is vital if you want to make […]
Joining a Facebook group can have a big impact on your fitness business. Facebook groups allow fitness entrepreneurs to connect with other business owners, feel supported, ask questions, and learn strategies to grow their business. While many groups are private, they’re also free and only require you to answer a […]
