Welcome to the world of Gen Z, where fitness and wellness is more than just a trend. For these young adults (aged 18 to 24), it’s a way of life. In recent studies, the number of Gen Zers who regularly participate in fitness activities has skyrocketed. A survey by CivicScience […]
Achieve & Elevate: Navigating Your Mobile Experience
If you’re not utilizing WellnessLiving’s mobile apps, you’re missing a huge opportunity to drive growth and scale your business. Studios that encourage clients to download their app see an increase in bookings and retention rates. Additionally, our mobile apps provide a fast, more personalized experience for clients while offering you […]
10 Ways to Streamline Your Fitness Services with ChatGPT Technology
If you’ve been anywhere near the internet in the past few months, chances are you’ve logged into ChatGPT–a Large Language Model (LLM) developed by the cutting-edge tech firm OpenAI. Hailed as one of the most exciting technologies of the decade so far, this conversational artificial intelligence (AI) model is capable […]
The Complete 2023 Studio Marketing Playbook | Live Your Dream
Are you ready to get more high-end clients and expand your fitness business in 2023 and beyond? 74% of businesses say that converting leads into customers is their top priority. But without the right marketing, your studio will not survive. It can be stressful to build a strong marketing strategy, […]
Pros & Cons: What Fitness Studio Business Model is Right for You?
Maintaining a loyal pool of subscribers is challenging even for well-equipped gyms and fitness studios offering premium customer service. While 39% of Americans possess gym memberships, the average fitness business loses around 50% of new members within three to six months. Why? Well, encouraging people to maintain an active lifestyle is easier said than […]
Transform Your Website into the Ultimate Lead Conversion Tool
83% of consumers use Google Search to discover local businesses. 90% of them will make a purchase within one week of their initial search. Your digital presence is key to your growth. Moving your business to the top of local search results, while providing existing and potential clients with a […]
People, Pay, & Performance: Mastering Staff Management
Keeping your employees and instructors well organized and engaged is critical to your fitness business’s success. According to a YouGov study, a staggering 75% of staff members leave their roles due to poor management. Don’t let that happen to you! WellnessLiving’s staff management tools offer everything you need for scheduling, […]
WellnessLiving Announces Four New #StandwithStudios Grant Recipients
Congratulations to SoulShine Studios, Momentum Pilates, Stretch Health Canada, and Zeal Aerial Fitness for receiving #StandwithStudios Grants. TORONTO, CA – March 27th, 2023 – WellnessLiving, the leading all-in-one software solution for fitness and wellness businesses, is thrilled to announce four new #StandwithStudios Grant Program recipients: Marybeth Grinnan of SoulShine […]
Referral Marketing Strategy: 5 Crucial Mistakes Fitness Studios Must Avoid
Do you tend to base your purchasing decisions on recommendations from loved ones? You’re not alone. According to recent studies, around 65% of people have been influenced to purchase goods or services by friends and family members, while consumers are 90% more likely to trust brands recommended by loved ones. So, how can you […]
Customer Feedback Strategy: Utilizing Surveys to Enhance the Fitness Client Experience
Empowering a client to accomplish their fitness goals requires finding out more about them. The same goes for growing your studio and creating a positive customer experience. When customers feel they’ve had a positive experience, 89% of them are more likely to patronize your business again. Not only will they […]
Unlock the Secrets of Client Retention for Long-Term Growth
It costs five to 25 times more to acquire a client than to retain one, yet only 18% of businesses focus on customer retention. As a fitness business owner, unused memberships and losing clients come with the job. To get your clients to remain active and stick with you, it […]
7 Ways to Maximize Your Social Media Strategy for Fitness Businesses and Boost Your Search Rankings
By now, the secret is out. Search engine optimization (SEO) is the magic sauce for any digital marketing strategy. Case closed, right? Not quite. Social media marketing for fitness industry companies plays a role in helping you get your brand in front of a larger audience. SEO and social media […]