One Gen Gym: A New Era of Fitness Powered by WellnessLiving

Larry “Wheels” Williams and Coach Ryan Bentson bring a unique fusion of world-class athleticism and seasoned coaching expertise to One Gen (OG) Gym in Claremont, California.

With Larry’s monumental social media influence  and experience as three-time bodybuilding world-record holder and Ryan’s extensive background in gym ownership and bodybuilding coaching, they have created a premier destination for fitness enthusiasts. OG Gym, spanning 15,000 square feet, is the ultimate dream gym, outfitted with over 120 pieces of top-tier bodybuilding and powerlifting equipment, making it a true haven for serious fitness buffs.

Larry and Ryan proudly chose WellnessLiving as their trusted all-in-one software solution.  This strategic choice enabled them to leverage powerful automation tools and reliable support to optimize gym operations, enhance member experiences, and drive business growth.

WellnessLiving CEO and Co-Founder, Len Fridman, was delighted to attend the grand opening on June 1, 2024, marking it as a significant moment in the ongoing partnership between WellnessLiving and One Gen Gym. Join us as we explore the inspiring journey of Larry and Ryan, their vision for One Gen Gym, and how WellnessLiving’s comprehensive features are instrumental in propelling their gym to new heights of success.

One Gen Gym at a Glance

📍Location: Claremont, California

📍Business Name: One Gen Gym

📍Business Co-Owners: Larry “Wheels” Williams and Coach Ryan Bentson

📍Website: https://onegengym.com/

📍Business Size: Very Large

📍Joined WellnessLiving Date: June 2024

📍Active Subscriptions: Business Plan ; White Label Achieve Client App ; Presence Website Services ; Brivo

Meet Larry “Wheels” Williams, Co-Owner of One Gen Gym

Larry “Wheels” Williams is far more than just a familiar name in the fitness arena; he is a true phenomenon. This world-class powerlifter and competitive bodybuilder not only boasts the title of Overall Classic Physique Winner at the 2023 NPC Ultimate Warriors but also commands a massive following of 5.3 million on Instagram, establishing him as a titan on social media.

Larry’s journey to fitness stardom is marked by significant struggles and milestones. From moving to the island of St. Martin at 12, after a tumultuous childhood in New York, to constructing his first weight set out of sheer necessity—a broomstick and cinder blocks. Bullied and isolated, Larry found solace and purpose in lifting weights at age 14.

“Weightlifting was my escape—it gave me a sense of purpose amidst the chaos,” Larry reflects. Although it didn’t solve all his problems, it forged a path forward.

Education posed another challenge, as language barriers and financial constraints limited his options. This predicament left him with an abundance of free time, which he devoted entirely to perfecting his strength training techniques. Upon returning to the U.S., Larry immersed himself in the powerlifting community, drawing inspiration from influencers like Pete Rubish, Chris Hickson, and Eric Lilliebridge.

His dedication paid off spectacularly—Larry not only set personal bests but also shattered three world records in powerlifting, truly embodying the transformative power of resilience and dedication in sports.

Meet Coach Ryan Bentson, Co-Owner of One Gen Gym

Coach Ryan Bentson is a stalwart in the bodybuilding world, boasting over two decades of experience as both a professional athlete and a revered coach. His impressive resume includes training Larry “Wheels” Williams and numerous celebrated Olympians, guiding hundreds to achieve pro cards and Olympia qualifications across various divisions.

“About two years ago, I received a call from Larry’s manager; Larry was eager to transition into bodybuilding and needed a coach,” Ryan recalls. “We connected immediately, began training the next day, and have been on an upward trajectory ever since.”

Beyond coaching, Ryan has been a prominent gym owner since 2001. His flagship venture, Team Zero Gravity, located in Claremont, California, is not just a gym but a personal training powerhouse and is recognized globally as one of the most successful bodybuilding teams. Ryan’s expertise and commitment to excellence have cemented his reputation as a leading figure in the fitness industry.

What’s One Gen Gym’s Story?

Larry “Wheels” Williams and Coach Ryan Bentson joined forces to create One Gen Gym, their ultimate vision of a dream gym. Spanning 15,000 square feet and equipped with 120 pieces of cutting-edge bodybuilding and powerlifting gear  from brands like Tuff Stuff and Flex Fitness, as well as unique, handcrafted machines designed by Ryan himself, the gym is a paradise for fitness enthusiasts. Each machine variety caters to different body parts, offering numerous options for targeted workouts.

Ryan shares his long-held vision, “I’ve dreamt of creating the ultimate playground for bodybuilders—a place I’d always longed to train in myself. It’s the kind of gym you can’t wait to visit because of its variety and innovative equipment.” When Larry proposed partnering to bring this vision to life, Ryan embraced the opportunity wholeheartedly. The journey to realization was arduous, filled with challenges and intense labor, but their shared dream kept them driven.

Larry points out the natural synergy in their partnership, “With my background as a content creator and athlete, and Ryan’s expertise in coaching, gym design, and previous gym ownership, our combined strengths were perfect for this ambitious project.”

Ryan reflects on the fruition of their efforts, “Having harbored these ideas for so long, it’s thrilling to see others train and achieve here. It’s equally exciting for me to train in this environment we’ve built.”

Their grand opening was a landmark event, attracting over 4,000 attendees and featuring awe-inspiring performances by top athletes. Notably, Josh Baker executed a remarkable 315-pound, one-arm barbell bench press on an incline, and Julius Maddox, known for his record-setting bench press, showcased an impressive 770-pound lift. The day was not just a celebration of the gym’s opening but a testament to the incredible feats achievable within its walls.

Why did One Gen Gym partner with WellnessLiving?

One Gen Gym, spearheaded by Larry Wheels and Coach Ryan, has revolutionized the gym experience for their members, but managing a state-of-the-art facility requires cutting-edge technology. Understanding their strengths and limitations, Larry and Ryan turned to WellnessLiving, a leading all-in-one gym management software, to ensure seamless operations and an enhanced member experience.

Ryan candidly shares, “Larry and I focus on what we do best—training elite bodybuilders, powerlifters, and athletes. For everything tech-related, we trust WellnessLiving. It allows us to concentrate on coaching without worrying about the backend of gym management.” 

WellnessLiving has been instrumental for One Gen Gym, providing robust features that streamline operations and boost member engagement:

• Membership Management: From flexible month-to-month memberships to specialized packages, WellnessLiving simplifies sign-ups and check-ins, making membership management effortless and helping to attract and retain clients.
• Payment Processing: With automated billing and secure payment processing, One Gen Gym enjoys a consistent cash flow, crucial for maintaining their high standards and service quality.
• Door Access Control: The integrated Door Access feature automates security, providing a safe and exclusive environment for members and staff.
• Website Services: Powered by WellnessLiving’s Presence, One Gen Gym’s website not only ranks better on search engines but also offers a user-friendly experience that drives conversions and supports their marketing efforts.
• White Label Mobile App: The custom branded Achieve Client App mirrors One Gen Gym’s brand identity, enhancing member engagement and providing a streamlined interface for managing bookings and interactions.

By leveraging WellnessLiving’s comprehensive suite of tools, One Gen Gym not only ensures operational efficiency but also enhances the overall member experience, allowing Larry and Ryan to focus on what they love most—building powerlifting and bodybuilding champions.

Choose WellnessLiving as your all-in-one platform

While facing a tight deadline to get everything perfect for the grand opening, WellnessLiving ensured that One Gen Gym’s launch went off without a hitch, marking the beginning of many successful days to come. Ryan emphasizes the critical role of robust business management, stating, “Business management is crucial, and without WellnessLiving’s support, we couldn’t succeed. They not only meet expectations, but they continue to exceed them every day.”

One Gen Gym is more than just a gym—it’s where dreams are forged, and lives are transformed. With WellnessLiving’s powerful tools at its disposal, One Gen Gym is set to revolutionize the fitness journeys of thousands.

Are you ready to elevate your gym’s operations and see real results? Join the ranks of WellnessLiving customers who enjoy an average 19% year-over-year increase in members. Don’t wait—book a demo today and discover how WellnessLiving can tailor solutions to fit the unique needs of your gym.