11 Top Medical Spa Trends to Watch in 2024

By Luciana Dabit

The MediSpa and beauty industry is on an unprecedented rise, with the global market reaching a staggering $16.4 billion USD in 2022.

Even more captivating is the fact that it’s projected to maintain this remarkable trajectory, with an expected annual growth rate of 14.97% until 2030. Amidst this exciting expansion, staying ahead of the curve is pivotal for your MediSpa business.

Following the right trends in your medical spa can help you grow your revenue by offering popular services, attracting new clients, and upselling existing clients.

Below, we’ve got the top medical spa trends to be aware of in 2024.

From micro-coring to hand rejuvenation…you’re not going to want to miss out on these great opportunities.

1. A focus on facial balance

Big, fake-looking lips are “out.” In 2024, one of the biggest medical spa trends is facial balance.

If a client comes in saying they don’t like a particular problem area, or they’re looking for filler in just one spot, you’re not going to just satisfy their request as is. Instead, you’re going to suggest how to improve overall facial symmetry, balance, and usefulness by coming up with a custom plan of action.

2. Dysport over Botox

More and more young women are asking for Dysport instead of Botox. Why? The cat is out of the bag that the results are more natural looking.

Its unique formulation helps it spread farther and faster, so it’s a better fit for the forehead, which younger women like to have treated for preventative aging. Keep in mind that Botox still wins for crow’s feet because it’s more targeted.

3. Micro-coring

As you already know, micro-needling is a very popular treatment, and is generally considered safe for most ages, skin tones, and skin types.

But now, there’s a new kid on the block. Ellacor is the creator of the term “micro-coring,” and this procedure is in high demand in 2024. Instead of just poking needles in the skin, Ellacor actually removes cores of skin, up to 10% of the skin’s surface. When the skin heals, it’s plumper and tighter.

Micro-coring is great for lifting and tightening without the need for surgery. Dr. Stefani Kappel recommends Ellacor for mature skin—particularly in the jowl and jaw area—as well as abdominal skin tightening. It’s only a fit for light skin tones, as it can lead to hyperpigmentation.

4. PicoToning

Hyperpigmentation is a concern for medical spa clients. With super-targeted energy, PicoToning disrupts the skin particles that cause hyperpigmentation. It’s great for melasma, sun damage, acne scars, and uneven skin texture.

Although PicoToning has been around for a years, the service is gaining more traction and the service is becoming more frequently requested by name, especially for shrinking large pores.

5. Neck and decolletage treatments

More and more clients are beginning to see the disparity between the quality of skin on their face versus their neck and decolletage.

Expect more clients to request laser treatments, micro-needling, and other rejuvenating treatments on their neck and chest—so these areas aren’t such obvious giveaways of their real ages.

And of course, you can always recommend that clients opt for neck and chest treatments if they’re a good candidate.

6. Hand rejuvenation

Similarly, hands are a telltale sign of aging that many women want to prevent or reverse.

Ever since Kim Kardashian said her hands were “wrinkly and gross” in an Allure article, hand treatments have been a hot topic.

Intense Pulsed Light (IPL) treatments and chemical peels are great for restoring a youthful appearance in the hands. But in 2024, many women will be ready to try fillers as well.

With more and more clients aware of hand aging, now is the year to recommend custom hand rejuvenation plans, especially for your star clients willing to invest.

7. Customer loyalty programs

Medical spa loyalty programs that offer rewards are a hot trend for 2024. These programs are great for both repeat clients and your business. Clients can enjoy discounts, free products, and other incentives. Meanwhile, you can ensure that clients continue to book services with you instead of a competing spa.

And, you can even offer rewards for other actions other than booking services—such as sharing your business on Facebook, submitting an online review, or referring a friend.

Make sure to choose medical spa software that offers rewards management to make this trend super easy to implement.

8. Better incentives for party hosts

While we’re not totally in a recession, discretionary spending is down, and in many markets, people are being a little more careful with their cash.

A big trend for 2024 will be throwing more parties to grow your clientele. Everyone wins when star clients invite their family and friends. This year, offer hosts and organizers better incentives. For example, you might offer 30 free units of Botox for every five friends who purchase at least that amount. Or, you might give a $500 spa credit for parties with at least 10 attendees.

However you organize parties, it’s time to get more creative and more generous in 2024. The repeat business you receive will be well worth it.

9. Masseter treatments

Masseter treatments are another big medical spa trend for 2024, as they’re an easy, non-surgical way to reduce square-shaped jaws.

Keep in mind, masseter reductions are typically achieved with Botox injections in the jaw area. By targeting the right muscles and essentially limiting their usage, the body puts less effort on bulking up these muscles. This aesthetic treatment helps women achieve a more slender or V-shaped face.

10. Body sculpting

Body sculpting is surging in popularity as a non-surgical and minimally invasive procedure for redefining the body’s shape. Powered by radiofrequency and high-intensity focused electromagnetic (HIFEM) energy, body sculpting is great for abs, thighs, back, and arms.

EMSculpt and CoolSculpt are among the most popular options for equipment.

11. Enjoyable experiences

Getting poked with needles isn’t most people’s idea of fun.

But 2024 is a year where people will invest more in experiences and less in stuff. So, if you’re looking for a way to bump up your revenue, consider having an aesthetician come on board to offer relaxing facials.

Staying ahead of medical spa trends is just one piece of the puzzle. Need more advice on how to grow your medical spa practice in 2024? Request a demo of WellnessLiving to see our MediSpa management platform in action.