13 Powerful Medical Spa Marketing Ideas

By Luciana Dabit

Not getting enough leads for your medical spa to meet your revenue goals?

The right marketing idea can change everything and bring a new influx of ideal clientele.

Maybe it’s time to forge new partnerships, invest in paid ads, or rent a billboard.

In this guide, we offer several great medical spa marketing ideas proven to work for medical spas. So, scroll through, pick your favorite idea, and put it into action.

1. Optimize your online business listings

As a medical spa, your best marketing tactics are local ones. You don’t need to create tons of content for the whole world. You need to target local clients.

You can improve your chances of being discovered by optimizing your business listings on sites like Yelp, Google My Business, WellnessLiving Explorer, Facebook, and other popular sites people use to search local services, restaurants, and shops.

For each site, make sure to:

• Accurately list your hours, location, and contact information
• Add photos of your office, services, and before-and-after transformations
• Include a list and short description of services
• Respond to any inquiries or messages you may receive on these platforms

By keeping your listings up to date, you’ll be more likely to rank in searches while providing potential clients with all the info they need.

2. Automate review requests

Requesting client reviews on autopilot is a really great idea. The more positive online reviews you have, the more likely potential clients will trust your business and choose to book a service with you.

What’s more, a healthy number of online reviews makes you more likely to rank in Google Search, Google Maps, Yelp, and other online directories.

Use medical spa marketing software like WellnessLiving that offers automated review collection.

3. Sponsor a local influencer

In every city and town, there are local lifestyle influencers who post about the best restaurants, boutiques, and experiences. Explore local hashtags to create a list, reach out to them, and inquire about their rates for sponsored content. Ask that they include a coupon code or unique link in their posts to help you keep track of ROI.

If your office is in a very small town, there might not be a plethora of influencers. Instead, you can send direct messages on Instagram and Facebook to local women with a healthy, engaged following of family and friends and offer free services or monetary incentives in exchange for posting about your business.

4. Forge a content partnership with a local business

You can get free exposure by swapping content with a relevant local business. For example, you could set up a partnership with a nearby hair salon and post about each other on your Instagram accounts. You might also feature each other in your email newsletters and offer each other’s subscribers a 20% discount on the first service booked.

5. Incentivize local businesses to refer clients to you

It’s wise to introduce yourself to local business owners and ask that they refer clients to you, or set up an informal agreement to refer clients to each other. But what’s even more effective is incentivizing these referrals. You might offer the local business owner a 10-20% commission of the first service booked by one of their clients.

To be fair, make sure to ask all new clients if anyone referred them to you (because they might forget to tell you). The more payouts you deliver, the more referrals you’ll receive.

Consider reaching out to these types of local businesses to offer commissions:

• Hairdressers
• Boutique owners
• Salon owners (that specialize in services outside of what you offer)
• Massage therapists
• Personal trainers

6. Set up a rewards program for your clients

Word of mouth can be a huge source of new clients for any MediSpa. Encourage your clients to spread the word about your business by offering rewards like free products, discounted services, access to exclusive events, and more.

You can offer points for different actions such as reviewing your business on Google, posting about your business on Facebook, sharing a referral link with family and friends, or inviting someone to an event.

Use medical spa software that includes a feature for managing rewards so you can keep track of tasks, points, and incentives.

7. Host a spa party

Want to boost your visibility and get new people in the door? Spa parties are an excellent marketing idea for medical spas.

You can host parties for different services like Botox or filler, holidays like Mother’s Day and Valentine’s Day, or themes like summer glow or girl’s night.

Get the word out via social media, email marketing, influencer sponsored content, and flyers.

8. Rank your website in search engines

Search engine optimization is one of the best sources of leads for any local business. You can optimize your site for terms like “Vancouver medical spa” or “Vancouver microneedling.” Google will also show local business results and a maps widget for any search term with location-based intent.

Make sure to optimize your services pages, blog regularly, and drive high-quality backlinks to your website. For more help, check out our complete SEO guide for medical spas.

9. Create a brand that stands out against the competition

Are you giving potential clients a reason to choose your medical spa over others?

Your branding can make a big difference in gaining popularity. For example, if everyone in your local market is taking a more traditional approach with serene, calm colors, you might opt for bold, fun colors. Standing out from the crowd can make all your other marketing efforts more effective.

10. Invest in PPC advertising

If your website isn’t ranking organically in Google Search, you can show up at the top of results with paid advertising. Set up ad campaigns for relevant search terms and add local targeting so you’ll only spend money to reach nearby searchers.

11. Rent a billboard

Billboards are a smart way to attract local clients. Make sure to rent a billboard close to your office, or in a location your ideal clients are likely to see. Use a simple design and don’t be tempted to cram too much information.

12. Email your list with beauty tips or promotions

Email marketing is one of the better medical spa marketing ideas. Why? It can be a very effective source of new and repeat appointments. Stay in contact with leads, email subscribers, and current clients. Send beauty tips, advice on how to get the most out of your services, and special promotions.

Use a platform like WellnessLiving that offers client contact management and email marketing in one place to make it easy to target the right contacts with the right content.

13. Launch a direct mail campaign

You can also get a steady influx of new patients with direct mail. Build a list of local leads with a platform like PropertyRadar or DirectMail to target women with a certain net worth, home value, or income level.

Make sure to include a special offer or discount on your postcard to increase your chances of success.

To learn how to develop a marketing plan, check out our guide on medical spa marketing.

And that’s not all! We’ve got the solution to implement all your medical spa marketing ideas. Request a demo of WellnessLiving to see our MediSpa management platform in action.