7 Secrets to Medical Spa Branding
By Nabeela Hashimi
Did you know that creating a consistent brand across marketing platforms can boost revenue by up to 23%?
With a cohesive style, you can reinforce the true meaning behind your brand and make a real connection with clients.
But if your brand is random and inconsistent, creating lasting relationships won’t be as easy.
To help you create a cohesive style, we’ve rounded up seven essential elements you need to have as part of your medical spa branding.
For each element, we’ve captured examples from a single medical spa, Beauty Lab + Laser in Salt Lake City so you can see how these elements come together to create a cohesive style. Created by New York Times Bestselling author Heather Gay, Beauty Lab + Laser offers a fun, fresh take on branding.
1. Brand name and logo
Of course, one of the most important elements is your company name. Choose a name that clarifies what you offer and what your business is all about. For example, Pure Rejuvenation or Skin Studio clearly show that the company offers spa services.
Here are some words that you might want to use when naming your medical spa:
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Once your name is set, you’ll need to create an easy-to-read logo that matches the vibe for your medical spa branding. Here you can see the straight-forward logo for Beauty Lab + Laser:
2. Tagline, quote, or promise
Next, it’s smart to come up with a tagline.
Taglines can be descriptions of what you offer, or they can be meaningful quotes that appeal to your target audience and forge a connection.
At Beauty Lab + Laser, the quote “All I Ever Wanted Was Everything” is used prominently on their website and social media channels.
This appeals to their target audience of young moms and middle-aged women who are pursuing their careers, managing their families, and looking great while doing it. The quote also tells women that they’ll be able to get everything at Beauty Lab + Laser—great services, great experience, and great value.
If you’re not a fan of taglines and think they’re cheesy, you don’t need to bang your head against the wall trying to come up with something clever. Instead, think of the promise you want to make to your clients, such as “affordable, targeted treatments” or “holistic, long-lasting beauty.” Think of what you want to be known for and let that guide your brand—whether or not you share your tagline openly.
3. Color palette
As part of your medical spa branding efforts, you’ll need a very clear color palette. Use Coolors or Colormind to automatically generate a color palette online, or hire a graphic designer to create a palette that matches your brand promise and services.
Beauty Lab + Laser uses white, black, pink, and tan throughout their website, social media channels, and other promotions.
Once you’ve got your palette, make sure you stick to it. Use primary colors for the larger elements and blocks on your site, and use secondary colors sparingly, like in accent elements or links.
4. Typography
When creating your brand, don’t forget about font. It’s very important to narrow down the fonts that you use on your website, emails, flyers, etc. Otherwise, you risk confusing clients and diluting your brand.
You can choose a single font for all your needs or pick one font for your body text and another for headlines.
Beauty Lab + Laser uses a Karla—a simple yet feminine sans-serif font—throughout their marketing materials.
5. Brand voice
Your brand voice is one of the most important elements. It sets the tone for all the content you’ll be creating as part of your medical spa marketing strategy.
Need some inspo for your medical spa branding? Here are several brand voice styles to choose from:
- Formal and professional
- Friendly and conversational
- Funny and playful
- Inspiring and motivating
- Knowledgeable and confident
- Edgy and bold
- Caring and empathetic
If adjectives don’t help you clarify your brand voice, you could always try personifying the style instead. Picture a real person. Beauty Lab + Laser uses a fun, informal voice that sounds like it could come from your childhood best friend or the narrator from Gossip Girl. The style really comes into play with how they name and promote their services, as you can see in this example Instagram post:
6. Brand imagery
You’ll also need to home in on the type of images and videos you plan to use. Will you opt for perfect stock photos? Or will you feature real clients in all their glory and imperfections? Will you use filters, bright lighting, or intense saturation? Choose a sampling of images that matches your brand. Then, make sure that all content creators are using a similar style in their image selection and editing.
On the homepage of their website, Beauty Lab + Laser has a video showcasing real clients and employees. This adds to the friendly atmosphere of the site and encourages potential clients to book a service and enjoy the experience for themselves.
7. Brand values or cause
76% of Gen Z consumers say they’re more likely to purchase from a brand that has a greater mission or purpose.
As a business owner, you can make tax-deductible donations to non-profit organizations. You’re likely already making donations, so why not make it a part of your brand?
You can openly share on your website and social media about the cause you support and why. Or, consider adding a mission statement to your website to share how your services uplift people and boost their confidence.
Beauty Lab + Laser created The Don’t Leave Foundation to support people at risk of suicide. Clients can receive discounted therapy from Better Help.
Creating your brand is just the beginning
85% of companies have brand guidelines, but only 33% of companies enforce them.
So, once you’re clear on your medical spa branding, make sure to create a slide deck with your brand guidelines and have your spa manager in charge of ensuring that every piece of content, flyer, and email follows suit.
Looking for a better way to run and grow your medical spa?
Request a demo of WellnessLiving to see all our business and marketing features in action.
Drawing on a comprehensive background spanning more than eight years in the medical industry, Nabeela Hashimi has excelled in both surgical and non-surgical spheres, collaborating with respected plastic surgeons in Toronto and the US. Despite holding a journalism degree, her unwavering passion for the MediSpa sector remains a guiding force.
Nabeela’s expertise shines in patient consultations and close collaboration with the marketing team, playing a pivotal role in fostering enduring relationships and boosting revenue by comprehending the distinctive needs of the MediSpa business. As a committed business development specialist at WellnessLiving, she channels her passion and expertise to contribute to the success and expansion of MediSpas. Beyond her clinical roles, Nabeela extends her talents as an experienced makeup artist, making an artistic impact on runways and bridal makeup scenes. Her dynamic professional portfolio seamlessly merges the realms of healthcare and beauty.
