Martial Arts SEO: How to Dominate Search Rankings
The martial arts industry is growing. With over 66,000 martial arts schools in the U.S. alone, standing out from the competition can seem daunting. Martial arts search engine optimization (SEO) is the answer.
SEO is one of the pillars of your business’ growth. Backed by the right strategy, it can help:
- Improve your online visibility to attract new students
- Increase website traffic
- Boost brand awareness and generate leads
Martial arts SEO: why it matters
Martial arts appeal to a broad audience. Therefore, your martial arts school will benefit from using SEO elements like keywords that explain your studio’s specialty. By understanding SEO and how online content is ranked, you can stay ahead of competitors.
In this blog, we’ll dive into how ranking and search engines work. To help you understand both the why and the how of martial arts SEO so you can improve your organic search ranking we’ll cover:
- How do search engines rank web pages?
- How to help your martial arts school rank in search
- Other martial arts SEO considerations and tips
- How WellnessLiving helps
How do search engines rank web pages?
Your business needs to be one of the first to come up on the search engine results page (SERP) when users type in relevant keywords. But how does it work?
Search engines use crawlers, indexing and search results to discover and rank billions of web pages. Here’s a rundown of how search engines decide what to present on the SERP:
Crawlers
Crawlers are automated programs that scour the web for information. They quickly collect information from countless web pages and use links to move between them. Each search starts with the highest-ranking pages. From there, the crawlers navigate to other linked and related pages on the web. Crawlers give search engines the information they need to show internet users the results that are most relevant to their individual searches.
Indexing
Indexing involves processing and analyzing a web page. During this process, crawlers examine elements like text on a web page, titles, images, content tags, and more.
Search results
Now, the search engine has sent out crawlers, analyzed, and indexed all the relevant information. It’s time for the search engine to present its findings. It will show all the relevant results from the indexing process on the SERP.
As a web user yourself, you know how important it is for your website to be on that first page and as close to the top as possible.
This is where an effective SEO strategy comes in. The right strategy appeals to search engines with relevant keywords and optimized content (including text, images, titles, tags, and more). Let’s explore some of the best ways to appeal to search engines so your martial arts school ranks high and garners more web traffic.
How to help your martial arts school rank in search
SEO is essential to increasing website traffic, but how do you make sure your website shows up on the first SERP? When it comes to ranking in organic search, the idea is to make your business more visible online by making your web pages more appealing to search engines. Here are some ways to improve your website’s rank:
Do keyword research to boost traffic
This should be the first step in any martial arts SEO strategy. Find keywords that users type into search engines when looking for a business like yours. Be mindful of what people are searching for in your local area. Then, try to match their search intent.
During your research, keep in mind that SEO specialists often suggest using similar keyword phrases. This strategy gives you a better chance of ranking for more of your keywords. For example, if one your keywords is “martial arts for kids,” you might also try “martial arts classes for beginners” or “judo classes for beginners.” Try to focus on longer keywords that are specific to your niche. A lot of SEO strategies focus on appealing to search engines and their crawlers. Remember to make sure your keywords sound natural within your content. Your websites need to appeal to your human audience too.
Use keyword research tools
Keyword research tools will help you find the most relevant and attainable keywords. Look for keywords with high search volume but low difficulty. These keywords garner a lot of traffic, but are easier to rank for.
Many business owners use Google Analytics to better understand website performance, visitor habits, and more. It can also help ensure you have the most up-to-date info on your chosen keywords.
Another popular SEO tool is SEMrush. It’s an excellent resource for beginners since some of its features are completely free. You can easily find search volume, keyword difficulty, and cost per click for specific keywords. Other accessible tools include Ubersuggest, AnswerThePublic, Soovle and Moz.
Check out our blog on keyword research to boost SEO and drive traffic for more details.
Create high-quality content
High-quality content is all about focusing on your target audience. Write about the topics they’re most interested in and offer them value by answering their search queries. For example, if your target audience consists of a lot of parents, they might also be interested in enrolling their children in classes. Try a blog post about the benefits of martial arts classes for their children.
Check grammar and spelling to make sure your written content is error free. Make sure your content follows a consistent style guide and has an appropriate brand tone. Combining all these best practices shows your website as relevant and trustworthy.
Employ on-page and off-page SEO
What is on-page SEO? It’s also what most people think of when they hear the term SEO. Google uses on-page SEO to rank web pages. Fresh, high-quality content is key here. On-page SEO also entails using competitive and relevant keywords in website elements like the body of your content, headlines, URLs, alt tags, and meta descriptions.
On the other hand, off-page SEO can be thought of as external SEO. It involves backlinks, guest posting, social posting, and more. This type of SEO is all about elements like backlinks, PR, and social media.
Backlinks are the most important part of off-page SEO. A backlink is a link from one website to another. It connects a referring site to a target site. Using strong links to authoritative websites is an effective way to improve your rank. Associate your website with other trusted martial arts businesses, but avoid linking to direct competitors as much as possible.
Publish SEO blogs
Blog posts give you opportunities to publish client-focused content. You should use keywords in your blogs, so search engines understand the relevant content and show them to more potential visitors. Once visitors are on your blog, they should be able to easily skim to find exactly what they’re searching for. Descriptive headings, relevant keywords, and short paragraphs are crucial.
Overall, blogs show crawlers that your website is relevant and answers users’ questions. To keep users coming back to your website, make sure your blog content is consistently high-quality. Edit and proofread every post to boost your brand image and authority.
Optimize for mobile search
You’ve probably heard the term “mobile first” before. It refers to designing your website and content for mobile devices before desktop since mobile has more restrictions. Optimizing for mobile is also critical because 54% of all web traffic comes from mobile. With that in mind, be sure to use headings and short paragraphs to make content easy to skim.
Think about mobile search specifically too. For example, voice search is popular among mobile users. Try a tool like AnswerThePublic. It suggests more natural sounding, question-based keywords that people are more likely to use in voice searches.
You should also take advantage of the benefits of responsive design. With responsive design, your website layout adapts to various devices using CSS. There’s no need to worry about visitors being redirected or crawlers searching the same page multiple times. Responsive design supports faster loading times, which can help your website rank, as well as a better user experience.
Other martial arts SEO considerations and tips
- Update your content often: There’s nothing wrong with writing evergreen blog posts that stay relevant for years to come. But you should stay on top of martial arts industry trends and update your website and blog posts as needed. Conduct SEO audits periodically to see whether you need to target new keywords.
- Leverage local SEO: Speaking of your local area, local SEO can give your brand a meaningful boost. As the term suggests, this type of SEO focuses on location-specific searches. The goal is to be more visible to searchers in your area. It’s especially useful for small and community-focused businesses like martial arts schools. Start by researching local keywords and creating a Google My Business profile. You’ll want to make sure your studio shows up on Google Maps and local listing sites with high-quality images and correct contact information. You can also use backlinks to other trusted businesses in your area.
- Remember to use longtail keywords: Longer phrase keywords are an effective way to tap into more specific target audiences. These keywords are also great for smaller businesses because they aren’t as competitive as shorter keywords. Specificity and low keyword difficulty can give your business a huge advantage with potential clients in your area.
How WellnessLiving helps
A strong and well-rounded SEO strategy is critical to your success. Remember to put yourself in your clients’ shoes and focus on what they’re searching for online. Building and maintaining a high-ranking website is hard work, but well worth it. WellnessLiving is here to help.
We’re committed to supporting your business growth and martial arts SEO journey. Try our full-service website agency, Presence™ to build a custom optimized website to draw in new clients. It even includes an SEO audit service to monitor your site’s performance and find new ways to boost your search rankings.
Interested in learning how WellnessLiving can help your martial arts schools grow? Book a free, no-commitment demo today.
