How to Market Your Business for the Holidays

Where did the year go? Time has flown by with all the changes brought on by COVID-19. It’s already time to start thinking about holidays like Hanukkah, Christmas, and the New Year…

Get into the holiday spirit with a solid strategy for your business! From offering holiday deals to getting the word out, get ahead with a festive plan. Here is your expert guide to marketing your business during the holidays:

Have deals ready to go

‘Tis the season for gift-giving, so let’s start there! Black Friday and Cyber Monday have come and gone, and now people are looking to get their holiday shopping done before it’s too late. You need some gift ideas/promotions to generate holiday revenue and build your bottom line!

Here are a few ideas to market your business for gift-giving and increase your revenue around holiday time:

• Gift cards: Gift cards are the perfect gift—they make gift giving easier for that person on your list who has everything! With the tools from WellnessLiving, you get to set the dollar amounts for the specific services and products you’re offering. Get your online store fully stocked with QUICK gift cards, so customers can purchase multiple options quickly and easily, checking everyone off their list!
• Merchandise: Boost your profits and build your brand! Sell branded merch (water bottles, apparel, clothing, etc.), or offer it as a perk for membership purchases and create gift baskets to build holiday excitement.
• Promotion: Everyone loves a holiday special! Get more people through your doors with three-month discounted memberships. They’re a great way to encourage people to give you a try. It may also be just what it takes to get people back into a regular routine after everything we’ve gone through this year.

Announce on social media

Don’t forget about social media when you’re planning your holiday strategy! Reach more people and engage with your community to get them thinking about your business through the rest of the year:

• Send out posts about your gift cards, merch, or other deals two to three weeks leading up to any holiday, so they never miss an opportunity.
• Create video clips that promote your holiday specials and market them through your social media channels to give people an idea of what you offer.
• Re-post when clients purchase from you to help build your credibility and get people thinking about your business. Don’t forget that we’re visual, so a video testimony or a photo will help you get extra attention!
• Share links to your blogs with gift-giving ideas, holiday recipes, and tips for holiday workouts as your business stays top of mind for potential buyers this holiday season.

Send a postcard in the mail

Get your holiday cards doing double duty! To market your business like a pro with a direct mail campaign, a postcard is the way to go. WellnessLiving’s direct mail postcards let you set up a holiday campaign, customize your design, and add a personal touch so clients get all the festive feels. Here are some ideas you can use when sending your clients holiday cards:

• Wish them happy holidays with this unique, personal approach.
• Let them know about your exclusive holiday offers (think memberships, merchandise, gift cards, or discounts) in time for them to plan ahead.
• Send a heartfelt message to thank them for their loyalty and continue to build that connection.
• Reach out to those who haven’t visited your business in a while and entice them to come back.
• Invite them to an upcoming event, to try out a new class, or to promote add-ons to their memberships. Selling to your existing customers is the best way to boost your bottom line—through holiday season and beyond!

Promote through various channels

You want to approach your marketing strategy from all fronts! Stay consistent and professional (while saving time and money) with automated marketing. Not only does it make your life easier, but you can advertise to specific contacts with targeted messaging and track your successes through WellnessLiving. With our expert insight, you can even look at your clients’ purchase history to target anyone who bought gift cards, merch, and holiday deals in the past. Here are a few of the ways that WellnessLiving makes automated marketing easy:

• Email: Send out all the info your community needs with a targeted email campaign. Include the details for your holiday promotions and links for offers or bookings so your business stays busy through the holiday season.
• SMS and push notifications: Let clients know about holiday deals instantly with custom SMS or push notifications. With email, you run the risk of getting lost in the shuffle, but these notifications guarantee your message will go straight to your clients’ mobile devices.
• Website: Give your holiday offer top billing on your home page and pricing page so no one misses out! Want even more amazing results? A lead capture widget on your website saves prospects’ contact info so you can follow up with them.

Get ready and promote, it’s coming…

The holidays are just around the corner and you need a winning marketing strategy to keep building your business! Be ready with your offers, use social media to get the word out, send postcards for a personal touch, and contact your community any way you can. This is how you’ll up your sales, get more clients, and attract attention through the holiday season!

Make it even easier on yourself with the pro tools from WellnessLiving. We’ll show you how to automate your marketing to reach more people and better manage your time. Want to learn more about how WellnessLiving can help manage your business? Book a free, no-commitment demo with WellnessLiving today!