How Sukino Float Center Turned Loyalty into Growth with WellnessLiving

“When someone finds out they’ve earned points they didn’t even realize they had—and then can use them to get something free or donate to charity—that’s not just a transaction. That’s a moment of joy.” — Kim Hannan, Owner, Sukino Float Center & Salt Cave

Customer Overview

• Business: Sukino Float Center & Salt Cave

• Location: New Albany, Indiana

• Founded: 2018

• Owner: Kim Hannan

• Specialties: Float therapy, halotherapy, vibroacoustic therapy, retail wellness products

• Locations: Two: the original float center + a new express wellness location

The Vision

When Kim Hannan set out to open Sukino Float Center in 2018, she didn’t just want to run a float studio. She wanted to build a movement, a place where people could reclaim peace of mind and comfort in their bodies.

The word “Sukhino,” from the Sanskrit mantra “Lokah Samastah Sukhino Bhavantu,” means “centered in happiness and joy, free from suffering.” It’s a name that reflects both Kim’s personal mission and her community-oriented philosophy.

What started as a single-location float center quickly expanded. As she grew, Kim realized she needed more than just scheduling software—she needed a platform that could support the kind of connection and loyalty she envisioned.

The Challenge

Even with a powerful brand and loyal clientele, Kim faced familiar small-business struggles:

• How do you turn occasional visitors into lifelong advocates?

• How do you help clients understand less common services like float therapy, halo therapy, and vibroacoustic therapy—without overwhelming them?

• And how do you market effectively across two locations without exhausting your team?

At the heart of it all was a single question: How can we reward loyalty and invite deeper engagement without adding more complexity?

The Turning Point: Finding the Right Tools

Kim turned to WellnessLiving not just for booking and payments, but to activate the features that could help bring her vision to life. Her focus? Four powerful tools:

1. The Rewards Program

Within months of opening, Kim began experimenting with WellnessLiving’s built-in rewards system. But she didn’t just hand out points for visits—she crafted a loyalty journey.

Clients earn points for:

• Booking online

• Attending services

• Making retail purchases

• Referring friends

• Leaving reviews on WellnessLiving or Google

• Even donating their points to a local charity—an option Kim custom-built into her rewards catalogue

“Our clients love being able to support a local cause using their points. It’s a beautiful alignment of wellness and purpose.”

Using WellnessLiving’s configuration tools, Kim caps point accumulation to stay financially sustainable while still making the rewards meaningful. She also uses reward points to strategically move slow-selling inventory like mugs or wellness books.

2. Automated Marketing

Kim relies heavily on automated texts and emails to stay connected with clients without needing a full marketing team.

For example:

• After a client’s first float, they receive a gentle, encouraging message reminding them of a limited-time offer: buy their second float and get the third free.

• Inactivity triggers custom campaigns, like “We haven’t seen you in a while” reminders.

• Members receive ongoing wellness tips, usage nudges, and point summaries.

“Automation is where WellnessLiving really shines. We don’t have to chase people—we stay top of mind in a way that feels personal, not pushy.”

3. Client Reviews and Social Proof

Initially, Kim didn’t prioritize Google reviews. But as she expanded to a second location, the need for strong online credibility became clear.

She updated her post-visit emails to include direct review links to Google, Facebook, and Yelp, alongside her WellnessLiving Explorer listing. She also embedded WellnessLiving’s review widget on her website and created a dedicated reviews page.

From there, she started:

• Sharing standout reviews on social media

• Cross-posting reviews to service pages on her website

• Featuring them throughout her studio’s signage and materials

Today, her WellnessLiving Explorer profile boasts over 140 5-star reviews, and her Google reviews have become a driver of both trust and local SEO.

4. WellnessLiving Explorer and Visibility

Kim makes full use of the Explorer—WellnessLiving’s online wellness directory—to increase her reach beyond her immediate community.

“It’s like Yelp for wellness. People use it to plan their wellness experiences, not just research them. We make sure we stand out there.”

The Innovation: Sukino Bingo

To help educate clients on lesser-known services and features without overwhelming them, Kim and her team created Sukino Bingo—a printed punch card that gamifies the client journey.

Each square corresponds to an action that introduces guests to a new service, feature, or experience:

• “Add an infrared therapy mat to your session”

• “Try two services in one day”

• “Leave a review on Google”

• “Refer a friend”

• “Redeem your rewards points”

Guests get a stamp for each completed item. A “Bingo” gets them a spin on the prize wheel, and a full blackout card earns a higher-value prize—a playful approach that makes exploring the studio fun.

The Results

• 📈 Increased client retention and repeat visits through gamified loyalty

• ⭐ Hundreds of reviews collected through WellnessLiving Explorer and Google

• 🎯 Higher service utilization across both locations as guests explored more offerings

• 💬 Boosted referrals and brand awareness through personalized codes and incentives

• 🛍️ Moved slow-selling inventory without discounting—via rewards redemptions

• ❤️ Created a joyful, purpose-driven community with charity redemptions and personalized follow-up

Kim’s Advice for Other Studios

“Start small. Pick one thing to roll out, like rewards or review requests, and build from there. But be intentional. Don’t do things just because they’re available. Ask: what experience am I trying to create?”

Kim believes that wellness businesses can—and should—cultivate joy, not just transactions. With WellnessLiving, she’s doing exactly that.

Watch the Full Webinar

Learn how Kim built a thriving loyalty and review program using WellnessLiving.

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