How to Grow Your Wellness Center Team
Looking for new wellness center staff for your facility? Then you’re in the right place! This is your step by step guide to growing your wellness center dream team!
Hiring the right staff is vital for a successful business. Not only do they have the skills to make your wellness center the talk of the town, but they also represent your brand to the public. With the proper team, you’ll be able to drive sales, efficiently promote your business, and give your clients a memorable experience. Efficient wellness center staff will also finish daily tasks faster and provide a positive and motivating environment. Having the right energy in the workplace truly does make a big difference to your clients’ experience. With a happy team, there’s no telling how far your business can go!
Locating these gems may take you some time as you should be extremely diligent during your search. The best employees don’t always appear right away, so a thoughtful and thorough hiring process must be carried out. Many business owners tend to fill a vacant opening at their center rather quickly since they don’t want to affect business, but that’s not the proper way to go about it. You should think of building long term relationships with your employees, which means it’ll take some serious effort and a variety of sources to find the perfect candidates for your wellness center.
Effective Ways to Expand Your Team
Finding the right staff to join your business may seem like a daunting tasks, but with our tips you’ll master the hiring process. Let’s get started!
1. Determine what shoes to fill
The first thing you need to establish is the type of wellness center staff you are looking for. There are many roles at a wellness facility, so decide which services you’d like to add to grow your business!
Roles within a wellness center can be divided into two main categories: administrative and technical. Receptionists and assistants help with responsibilities at the front desk such as answering phone calls, making appointments, and managing payments. Technicians on the other hand, are licensed professionals that provide the actual service.
These are the most common types of wellness center staff, but we’re here to help you stand out among your competitors! Nowadays, a sense of well-being and balance is attained in various ways, so offer your clients a grand selection of services to choose from. By offering such diverse options, you’ll expand your target audience and become known for your innovative services. In this way, you can take your business to new heights and become known for your innovation!
Once you’ve narrowed down the roles and services that you need to make your studio a success, begin your search for experts in the field!
2. Ask for recommendations
The first place you can start looking for wellness center staff is at your own facility! If you already have technicians and employees specialized in certain fields, use them as resources to expand your team.
Experienced staff members who are currently working at your wellness center might have some people they can recommend to your facility. During their certification or training, they no doubt made connections and friendships with several individuals who are in the same fields.
Word of mouth is a powerful tool that you should never underestimate. Once you let your staff know that you are looking to fill in specific positions at your wellness center, word will soon spread like wildfire in your community. This method of looking for employees is also more reliable, as your current employees already know your brand and can determine whether or not their recommendations would be a good fit or not.
3. Reach out to local training schools
Another great method to hire new employees is to reach out to the local training schools in your community. Places such as these always has a wealth of fresh graduates eager to find jobs!
Browse your area for various facilities that are training technicians in your field and talk to their administrative team to get a better idea of the different programs at their institution. You can also let them know that you’re looking to hire new wellness center staff at your facility and are seeking potential candidates. They may have several students in mind that may be a good fit for your facility.
New graduates are excellent employees, as they are extremely hard working and eager to please. Though you may be thinking it’s a risk to hire someone who is fresh out of school and that you’d rather have someone who already has multiple years of experience, there are a few things you should consider. Loyalty and a long lasting relationship are vital qualities you should keep in mind when hiring new candidates. Though they don’t have any prior work experience, their skills will grow and develop as they become accustomed to the job.
This is to your advantage as you can mold these youthful technicians and teach them the skills necessary to excel in their position at your wellness center. When these employees see that you have taken the time and energy to teach them everything they need to know about your facility, they’ll repay you with their loyalty. This is will create a strong bond that will lead to a long and fruitful relationship!
4. Use different employment platforms
Various job sites such as LinkedIn, are extremely effective tools to find new wellness center staff! Millions of people use these platforms everyday in search of new opportunities. Browse profiles of prospective employees and take the time to upload your own job posting to find the perfect member for your center.
Posting the proper description for the role you’re looking to fill is of extreme importance as it will help you attract the right candidate. Many employers make the mistake of including a number of responsibilities and duties they expect these candidates to satisfy, however this is ineffective according to a study done by the Wall Street Journal. This study explored different methods to writing job postings, which mainly included Demands-Abilities and Needs-Supplies descriptions. Demands-Abilities postings are those all too familiar posts which includes all the duties and skills that an employer “demands” of a prospective employee. The Needs-Supplies approach is a fresh take on the job posting as it mentions what an organization can offer its employees. 991 individuals responded to these ads, and those which clicked on the Needs-Supplies postings were better qualified.
If potential employees see that your organization is one which is looking to offer its wellness center staff opportunities rather than merely expecting them to fulfill a task and go home at the end of the day, they’ll be more inclined to chose your facility over any other!
5. Interview potential candidates
Now that you’ve gathered some potential staff members through your various sources, it’s time to get to know them better through an interview. Interviews are an integral part of the hiring process as they give you the chance to see which candidates are the right fit for your wellness center.
A study conducted by Leadership IQ found holes in the interview process such as not asking the right questions and being rushed for time. These problems in turn brought in employees that weren’t right for the job.
To fill the gaps, ask personality-based questions to gauge characteristics such as flexibility and a willingness to learn—on top of skill and experience-based questions. Just because a person may be extremely qualified, doesn’t mean they’ll fit in well with your team. Remember, your top priority is to gather all the information possible to make a well-rounded team.
Another way you can gauge a potential candidate’s personality is by giving them the opportunity to ask their own questions during the interview—and not just at the end as a way to end the conversation. This way you’ll get to learn more about your prospective wellness center staff and the concerns they may have.
6. Make an offer
After you’ve narrowed down your choices and settled on the perfect candidate, it’s time to make them an offer they can’t refuse!
It’s important to draft a contract with factors that will motivate prospective employees to commit to your wellness center. These can include certain benefits like free services at your facility! Giving them the chance to be pampered once in a while lets them know that you care about their well-being too. Show prospective employees that you have their best interests at heart and is dedicated to pursuing a relationship that will last.
Ready to Grow?
Expanding your wellness center staff involves multiple factors. But with a positive and thorough process, you’ll be able to find the right members to join your team. By taking the time and energy to be diligent during this journey to grow your business, you’ll find you’ll soon be rewarded with loyal and hardworking employees!
WellnessLiving would love to accompany you during this exciting time! With a growing team, you’ll need to take your business to the next level. Our all-in-one wellness center management software can help you do just that with our various client retention programs, automated marketing options, and useful staff and client apps. Ready to take your wellness center to the next level? Sign up for a free, no-commitment demo today!
