Debunking Common Email Marketing Misconceptions

Did you know that email marketing is one of the most successful ways to reach your wellness company’s members? While email marketing is a proven tool for effectively communicating with your members, many health and wellness business owners are apprehensive about using it.

But doing so limit your business’ ability to connect with your member and capitalize on opportunities to drive the growth of your business.

Below, we’ve debunked a number of common email marketing misconceptions to encourage you to start using it as a tool to attract new clients and grow your business, if you’re not using it already.

It Takes Too Much Time
You may be concerned that email marketing will take up too much of your time. As a business owner, your day is already likely packed with the day-to-day tasks of running your business, and you might find it hard to take time to put together an email marketing campaign to attract new customers or encourage existing ones to keep coming back for more.

The reality is, email marketing doesn’t need to be a time-sucking activity. For small business owners, it can deliver real value to their marketing efforts as a tool that quickly attracts new clients and retains existing ones.

WellnessLiving makes the process easy (and quick) with custom email templates and automated marketing campaign functionalities to engage existing or prospective clients and improve conversions.

ADDITIONAL READING: Adding unsubscribe button to custom email template

The business management software’s custom automated marketing campaigns allow you to pick and choose the audiences you’d like to send specific email messages to and when those audiences receive any correspondence. This functionality helps you optimize email marketing efforts while saving you time by automating the email sending process based on your needs.

Additionally, WellnessLiving’s lead capture widget allows users to collect information from prospective clients on their website so they can gather valuable insight that helps them effectively market to all clients from their first point of contact. Only emails from the most recently created widget will be sent.

It’s Not Personal Enough
While creating a massive blast to your existing membership may seem a bit impersonal, there are tools available to include versatile features that add a personal touch for each of your clients.  WellnessLiving allows users to send out personalized emails based on audience demographics. Custom email templates can play a key role in your are automated marketing campaigns and are created and customized for specific client-related marketing, retention, and communication. WellnessLiving’s custom email templates provide your business with a tool to reach your clients through to keep your clients engaged, appreciated, and with a feeling of community at your business.

Each and every email recipient should feel appreciated and catered to.

“I love that WellnessLiving gives me the ability to track the performance of my email campaigns, at no additional cost…” — Andrew Gordon, Owner/Instructor, Yoga Moves You, Inc.

How to make your email campaigns stand out:

Mix it up. Everyone will respond to an email differently. Providing variety to your clients keeps your business relevant in their minds.

Create a custom email template for any situation. Write once, and reuse them again and again. Any template can be further customized before sending.

Try new things. Custom email templates need attention now and then to yield long-term results. Get creative — never be afraid to try new things when you’re communicating with your clients.

“Email is So Last Year”
Actually, email marketing is among the top performing digital marketing techniques, no matter the business. For small businesses, it’s especially fruitful because it can reach a vast audience affordably, with a significant return on investment.

In fact, statistics show that every $1 spent on email marketing delivers an average ROI of $38. While social media is important to marketing your business, email marketing is still the most direct way to reach and interact with your audiences. This is because people are twice as likely to sign up for your email list than to interact with you on Facebook. Email subscribers are also three times more likely to share your content on social media than those that found your content through a different channel.  

I’m Not a Graphic Designer
You don’t have to be a graphic designer to send out great emails. First of all, what you say is way more important than the design of your email template. Worry more about your message than the design. You should, however, make sure that the look of your email matches the look and feel of your existing web assets (website design, colors, logos, etc.) Write solid content to give your customers the information they are looking for.

Email is Proven to Work
Email has been proven to keep current clients more engaged if your emails contain great content that’s relevant and useful for your members. And your email marketing campaigns don’t need to be complicated and eat up a lot of your time. Your goal is to keep your clients engaged with your brand by sending reminders for appointments or classes, updating your clients on new product offerings or classes, and to announce special events or even new promotions, while delivering the most ROI for your time and money possible.

 

If you would like to talk to a WellnessLiving representative about how we can help your studio grow to success, book a free demo of the platform, or call us at 1 (888) 668-7728 Today!