How to Get Your MediSpa Clients Ready for Summer Travel
By Luciana Dabit
52% of Americans plan to fly during the summer of 2024, while 82% intend to take a road trip.
Concerts, festivals, weddings, and romantic getaways will have us all striving to look our best. As a MediSpa owner, it’s your job to help your clients ensure that their skin is as dewy and youthful as possible.
In this guide, we offer a variety of strategies for you to deepen the bond with your clients, meet their needs during the summer travel season, and boost your revenue.
What’s in this guide:
- Services that are perfect for upcoming vacations
- The best beauty products to sell
- Promotional ideas for the height of summer travel
Services that are perfect for upcoming vacations
During the summer, focus on these services in your upsell conversations and marketing materials.
HydraFacials
HydraFacials offer a powerful skin resurfacing treatment that is non-invasive. Through cleaning, exfoliation, extraction, and ultra-hydration, a HydraFacial saturates the skin with antioxidants and peptides. Clients will walk away glowing—with no added sensitivity or downsides during the summer.
Microneedling
Microneedling is completely safe in the summer and heals in 24 to 48 hours, making it a great way for clients to visibly improve their skin’s vibrancy without much downtime.
Dermaplaning
A great alternative to chemical peels during summer months, Dermaplaning can exfoliate the skin, treat acne scars, improve skin imperfections, and remove unwanted hair.
LED treatments
Because they can make your skin more sensitive and vulnerable to sun damage, some laser treatments might be a little too intense for clients who frequently spend time outdoors. LED treatments can be a better choice, while offering more powerful red and blue light therapy than at-home devices.
Fillers
Many clients prefer a natural, subtle look when it comes to fillers—so there’s no harm in getting injected a few days before an upcoming wedding or trip. Of course, you want clients to walk away feeling like a better version of themselves—not like a completely different person—so be sure to be extra diligent when communicating about desired results.
The best beauty products to sell
At this time of year, it’s a great idea to sell products that are powerful and multi-purpose, so your clients can travel light.
Here are our top picks.
SkinCeuticals Triple Lipid Restore 2:4:2
Triple Lipid Restore 2:4:2 by SkinCeuticals is the perfect anti-aging cream for summer. The brand’s patented lipid ratio (2% pure ceramides, 4% natural cholesterol, and 2% fatty acids) offer a combo of serum and moisturizer wrapped into one ultra-luxe product. Because it helps restore the moisture barrier and encourage self-repair, it’s great as an all-in-one evening routine following cleanser.
High Potency Classics Face Finishing & Firming Tinted Moisturizer SPF 30
Help clients simplify their morning routine too. The High Potency Classics Face Finishing & Firming Tinted Moisturizer by Perricone MD offers the perfect dose of moisturizer following cleanser. It offers a lightweight moisturizer that is fast-absorbing and looks great under makeup or can be used alone. And with SPF 30, it’s perfect for a quick morning routine.
Undaria Body Mini Heroes Set
Body care is top of mind in the summer, but the products tend to be big and bulky. Consider stocking the Undaria Body Mini Heroes Set so your clients can get high-quality products in small packaging. The set includes body lotion, oil, butter, and polish featuring the brand’s nutrient-rich algae blend.
For more inspo, check out our full list of products to sell at your medical spa during the summer.
Promotional ideas for the height of summer travel
Ready to boost your revenue? Try these ideas to get more eyes on your business.
Send an email reminder to book an appointment
The simplest way to increase summer bookings is with reminders. Create a new campaign for your most loyal clients. Set the client criteria so that you’re only emailing people who have come into your office within the past four months, or have booked two or more appointments in the past year.
Then write a reminder email stating that summer travel and weddings are coming up, so now’s the perfect time to get their treatments booked and lock-in the perfect appointment time.
You can do this several times throughout the summer, using different subject lines and email copy to keep things fresh. Try different target audience criteria as well. You might offer people who haven’t booked a service in over six months a 15% discount to win them back.
Announce a new service
If you’re planning on launching a new service that works well during summer, why not add a seasonal element to the announcement campaign? Use email, SMS, and push notifications via your client app to let clients know about your new service.
Include details on why it’s such a great treatment to do during summer and how it improves the look of the skin.
Pre- and post-care instructions
You can use FitVID on Demand by WellnessLiving to create a video library of pre- and post-care instructions right inside your client portal and client app.
Create a video where you talk all about how to prepare for popular services and care for skin post-procedure during summer months. For instance, you might want to encourage people to avoid sun exposure the day before certain treatments. You might also introduce some of the post-procedure moisturizers you offer in your spa.
Use email, SMS, and push notifications to notify clients of the new video and add a reminder to book a service to get their skin ready for an upcoming trip or event.
Create relevant content
You can also use content marketing to encourage clients to book a service with you. Here are some content ideas for your blog or social media:
- How far in advance to book certain services to achieve the best results
- Services that are great for summer travel and why
- Summer skin care tips
- Evening makeup routine
- Sun damage prevention tips
- Sun damage improvement procedures
At the end of your blog or social media post, you can remind clients that now’s the perfect time to book an appointment—and be sure to drop the link to your appointment booking system.
Looking to grow your medical spa? Request a demo of WellnessLiving to see our medispa management software features in action.
Luciana Dabit, also known as “Nurse Lucy,” is an accomplished Registered Nurse with over 15 years of experience in the healthcare industry. Luciana is Emergency Room certified and has further expanded her expertise by completing cosmetic aesthetics training through the Canadian Association of Medical Aesthetics, obtaining certification in the Botox and dermal filler program. She currently practices as an Operating Room (OR) and Recovery RN at a private MediSpa clinic in Toronto.
Outside of her clinical role, Luciana serves as the Product & Marketing Manager at WellnessLiving. Drawing on her extensive background in nursing, she brings a unique perspective to the development and promotion of products tailored for the MediSpa industry. Her dual role showcases her commitment to both hands-on patient care and advancing innovative solutions in the evolving landscape of healthcare technology.
