Take Your Holiday Marketing to the Next Level
Halloween is over, and you know what that means? The holidays are coming up fast. It’s no secret that the next few months are crucial for any business, especially those in the health and wellness industry. For small to mid-size retail businesses, 20-40% of total annual revenue is brought in during the last two months of the year and 12% of gym memberships are sold just after that in January.
How can your studio stand out? Getting ahead, getting creative, and leveraging your WellnessLiving software can make this your best holiday season yet.
Focus on SEO
81% of shoppers do research online before making a purchase. If your studio is difficult to find, you could be missing out on some major revenue. But, SEO is a marathon — not a sprint. If you want your studio to pop up on search engines in December and January, you have to start today.
First, make sure your Google My Business page is up-to-date, highlights positive reviews of your business, and accepts appointments or bookings. By partnering with a software like WellnessLiving, reviews from your clients will automatically be displayed on your Google listing. And as a Google partner, WellnessLiving’s software allows you to take advantage of Reserve with Google — which means clients can book classes, appointments and events directly from Google search or maps.
Make sure your studio appears on local directory listings as well, like WellnessLiving’s wellness business directory, so that people in your area can easily find details about your business. Optimizing your website with the right keywords and layout is crucial, too. Make sure your site is mobile friendly and includes relevant words and phrases about your business. Or, you can leverage the optimized, mobile-friendly site that’s part of your WellnessLiving subscription.
Leverage Black Friday, Small Business Saturday and Cyber Monday
Depending on what type of business you have, one (or all) of these days may make the most sense for your business. But, all three days have something in common: buyers are looking for deals, and they’re looking for them now.
The average shopper spends over $400 on Black Friday alone, so this shopping weekend could mean big things for your business. Plus, it allows you to put all your energy into promoting a sale for just one day or one weekend. That sense of urgency and exclusivity can motivate people to finally make that purchase or join your studio.
Give back to your community
It’s the season of giving, so most people are very receptive to opportunities to pay it forward or give back. Help an organization that’s important to your community or your studio while encouraging new people to check you out with a donation-based class or workshop. Taking the time to give back shows your community you care, and gives prospects an opportunity to try you out risk-free.
Get new people in the door with direct mail
Yes, you should be posting about specials to your social media. And yes, you should probably send out an email highlighting your studio’s most recent special. But, what about a well-designed postcard?
A postcard or letter can draw people into your studio by cutting through the online noise with a tangible offer card to keep your studio top-of-mind. You can include a promo code, special offer, or additional information about your business.
Sell online
If you haven’t already set up your online store with the merchandise, packages and products your clients are dying to see, now’s the time! Over half of shoppers will look online for their Christmas list this year, so make it easy for your members and prospects to shop on their time.
When you set up your online store with WellnessLiving, you can not only offer merchandise and gear, but you can even give people the option to purchase class packs and memberships for the fitness guru in their life.
Will your studio be ready for the holiday rush? These steps can help you market your studio this season, but you’ll also need a business management software that can support a growing studio. If you’re not already a WellnessLiving subscriber, take just 20 minutes out of your day so we can show you why it’s the only software solution for your business.
